Kombucha Buzz

Cool News of the DayBars and restaurants around New York are "literally creating a buzz" with alcoholic kombucha tea, reports Sumathi Reddy in the Wall Street Journal (1/18/12). Kombucha is "a fermented tea that has long been popular among the health-conscious and hippie crowds — particularly on the West Coast." It is made by "brewing tea and sugar with a flat, solid mass of yeasts and bacteria," that is believed to produce "a variety of health-boosting acids and enzymes that can aid digestion and improve immunity." The taste tends toward the sour and acidic, leading some to mix it with other things — like alcohol, for instance.

At the Brooklyneer, a "ginger-mint kombucha is mixed with vodka for a cocktail." The tea is also used in the house salad dressing. Urban Rustic, in Brooklyn, sells "beer-bucha," which is "a 50-50 mix of light beer and kombucha." Other bars sell kombucha growlers as they would beer. Beyond Kombucha, a brewery, is producing "the region’s first kombucha ale" and is lining up a distributor. "It’s a beautiful high," says Spiro Theofilatos of Beyond Kombucha. "It has this real charge to it; it lifts you up. And it tastes amazing, the balance of sweet and sour."

Kombucha actually can have trace alcoholic content, but as long as it is below 0.5% it is not regulated as alcohol. In any case, Lexington Brass mainly serves kombucha at breakfast. "It’s a nice alternative to an orange juice or coffee or tea because it does have the effervescent sort of awakening effect, sort of like taking your morning vitamins," says Todd Enany, the restaurant’s general manager. However, Rich Awn, founder of Mombucha, makers of kombucha in various flavors, says moderation is important. "I went and had a pint of kombucha one time and I was like sick for a day," he says. "I recommend four ounces in the morning on an empty stomach. That’s all you need."

February 3, 2012   Comments

Blonde Beans

Starbucks is calling its lighter roast "blonde" because "light" is associated with dietary claims or possibly coffee with milk in it, reports Katy McLaughlin in the Wall Street Journal (2/1/12). Like Peet’s and other coffee companies that are known for dark-roasted coffee, Starbucks is responding to consumer demand for a lighter style that some say "is the best way to coax the delicate, nuanced flavors out of high quality beans." They see it as a way to "draw in new customers and sell more to their regulars."

Indeed, a Starbucks study found that "42 percent of its customers prefer a lighter roast." Andrew Linnemann, director of coffee quality at Starbucks says the issue actually isn’t how dark the coffee is roasted; it’s the quality of the bean and how it is roasted that counts. "While it is true you can roast a coffee to the point that you annihilate the flavor if you don’t do it correctly, our approach is to balance the origin with the flavor of the roast," he says. So, if the beans aren’t roasted properly, it doesn’t much matter whether the coffee is blonde or brunette.

Nor does roasting affect the strength of the coffee (that’s a matter of coffee: water ratio) or its caffeine content (although many think darker coffee delivers more buzz). Some also believe that darker roasts are European in style, but in fact "light-roasted coffee, brewed strong, is the norm in Northern Europe." Tyler Wells of Handsome, a coffee wholesaler, says if the beans are high quality and the roasting is done right, the coffee is naturally sweet. He’s so sure of this that he will not offer his customers sugar when he opens his first cafe later this month.

February 3, 2012   1 Comment

Federal Donuts

"Philadelphia’s most dedicated eaters covet no prize more than a red ticket at Federal Donuts," reports Pete Wells in the New York Times (2/1/12). The ticket — of which about 80 are distributed each day before noon — entitles the bearer to "a golden, juicy, half chicken." Federal Donuts originally was going to be a fried chicken place, a new venture by Michael Solomonov, known for high-end restaurants such as Zahav. He and a friend, Steven Cook, also run Percy Street Barbecue and "got together with some friends who were interested in opening a coffee shop." The donuts soon followed.

And the cake-style donuts, by most accounts, are quite good, in flavors like caramel-banana, brown-sugar grapefruit and cinnamon-apple-walnut. They are "rich, creamy and light all at once," and Federal usually sells out its run of 150 or so between 7 and 10 am. The chicken, meanwhile, "can be dusted with a dry version of harissa or with za’atar, the Middle Eastern mix of herbs with sesame seeds … it can also be dressed with a gentle honey-ginger glaze, or with a potent one of red chile and garlic." The ambiance is spare: "six stools, no chairs and an undecorated restroom just off the kitchen."

It’s quite a change of pace for Michael Solomonov, as he readily acknowledges. "It’s a strange time with restaurants right now," he says. "On the one hand, you’ve got people who are willing to eat anything, provided you market it properly. On the other hand, I don’t know what’s happening in fine dining, but you don’t see prices going up. You see more people interested in food, and more places, but less money." He detects a growing "impatience with the rhythms of fine dining that may be generational," and cites a Korean fried-chicken joint as his inspiration. "The decor is ridiculously gaudy," he says. "They’ve got half Korean and half American pop playing at 2,000 decibels at all hours … and I’ve never had wings as good as this."

February 2, 2012   Comments

Lee’s Art Shop

You might visit Lee’s Art Shop near Carnegie Hall “for something prosaic,” but you’ll “leave wishing you were an artist,” reports David W. Dunlap in the New York Times (1/29/12). Lee’s is a family-owned store, located in what “was once among the more elegant branches in the Schrafft’s restaurant chain.” That would be 220 W. 567th Street, “half a block from Carnegie Hall” and in strategic proximity to the Art Students League.

As David writes: "Imagine just what seas and skies could be rendered with the blue acrylic paints alone: cerulean, cobalt, indanthrene, manganese, phthalocyanine, Prussian and ultramarine; applied with brushes like brights, fans, filberts, flats, hakes, liners, riggers, rounds or shaders, made of goat, pony, squirrel, ox or badger hair; on rolls of canvas up to 6 feet wide and 18 feet long — Pollack size."

Founded in 1951 by Gilbert and Ruth Steinberg, Lee’s is now run by two of their children. The store has since expanded into kind of a “mini department store,” according to chief operating officer Anthony Basile, “offering stationery, gifts, scrapbook and presentation materials,” among other items. But art supplies are still the heart of its business, with its “brushes and canvas and stretchers and easels” displayed in “inviting density.” As Anthony says: “People love a treasure hunt.”

February 2, 2012   Comments

The Right Question

A different kind of query can produce a fresh set of answers. By Brent Shedd. It seems everyone these days has opinions on how to achieve innovation. A quick web search reveals myriad blogs, articles, and presentations on innovation, as well as equal numbers of seminars and courses that claim to teach its secrets. From armchair pundits to bleeding-edge thinkers, talk of innovation and its formulation are inescapable.

People often associate innovation with cutting-edge technology and the latest in research, so it’s easy to fall into the trap of thinking that it can only be attained with these tools. Unfortunately, having access to the latest and greatest tools is no guarantee that innovation will follow. Sometimes the best way to bring about innovation is just a change in perspective … read >>

February 1, 2012   Comments

Twitter Politics

"Twitter has changed the whole way that politics works," says Obama operative Teddy Goff in a New York Times piece by Ashley Parker (1/29/12). "Not just the press element," says Teddy, "but the organizing element and the fund-raising element and the relationship-building that all campaigns try to do." Mitt Romney’s digital director, Zac Moffatt, agrees that Twitter has changed the game, politically. "Twitter is the ultimate real-time engagement mechanism, so it’s moved everything to a much faster speed," he says. "You have no choice but to be actively engaging at all times."

For example, the Romney team uses Twitter to track stories reporters are flagging so they can give their boss a head’s up on likely questions from the press. They also use it to create hashtags aimed at opposing candidates: After Newt Gingrich referred to his own ideas as "grandiose," the Romney campaign "sent mocking Twitter messages with a hashtag #grandiosenewt and encouraged supporters to do the same. Romney has also been on the receiving end, with the #what10Kbuys hashtag unleashed by Democrats, in reference to a wealth-related Romney gaffe.

Rick Santorum helped turn out his troops on the morning of the Iowa Caucuses by paying for a "promoted" message that showed up at the top of Twitter for searches on the #IACaucuses hashtag. During the South Carolina primary, Newt Gingrich "used Twitter to reach out to voters who had posted positively about guns." The Obama camp posts lines from the President’s speeches to see "which are the most shared." Twitter, says Romney strategist Stuart Stevens, is "basically a focus group." Gingrich spokesperson R.C. Hammond, meanwhile, likes how Twitter "has applied the Strunk and White rules to writing press releases … Be short, be pithy, be engaging," he says.

February 1, 2012   Comments

Tinker’s Tailor

A "carefully crafted distribution strategy" was the key to success for "Tinker, Tailor, Soldier, Spy," reports Erica Orden in the Wall Street Journal (1/11/12). The plan was to do "the reverse of the usual pattern in modern Hollywood, where big movies typically open on as many screens as possible — often upwards of 3,000 — on the theory that such wide exposure maximizes the impact of costly national advertising campaigns." James Schamus, chief executive of Focus Features, the film’s distributor, instead decided to open on just four screens, expanded cautiously to about 55, and then waited until after the holidays before going to 800 screens.

"Our goal with ‘Tinker’ was to play underneath the traditional December blood bath, forgoing a massive media spend and aggressive print count and rather making sure the film completely dominated the specialized part of the market," says James. The strategy is known as a "platform release," and is designed to tailor "distribution based on early information about demographics and feedback from moviegoers." Initially, the assumption was it would attract an older, matinee audience. Surprisingly, it proved popular at late-evening showings, suggesting a wider, younger audience.

But Focus didn’t expand quickly into a few hundred screens because that "would require the studio to pay for essentially the same size television campaign but wouldn’t provide the exposure to the 800 or so theaters it was ultimately looking to reach." Once it reached the 800-screen range, James said each theater was hand-picked. "We talk about the neighborhood and we talk about the historical grosses for those theaters so we know where the money is," he says. As a result, Tinker managed to earn "more money per screen among the top-10 grossing films than any but the No. 1 film" during at least one weekend in January.

February 1, 2012   Comments

Going Solo

Growing numbers of people are deciding "that living alone is their best option," reports Daniel Akst in a Wall Street Journal review of Going Solo by Eric Klinenberg (1/28/12). In the United States alone, "31 million people — one in seven adults — live alone, accounting for a remarkable 28 percent of households. That’s up from just 9 percent in 1950." This is happening, says Eric, partly because more people are deciding that family life is not all it’s cracked up to be and having roommates isn’t all that appealing.

But the decision to live alone is also "a luxury good that, like the purchase of a car or the increased consumption of meat, flourishes in societies that have become affluent." Eric also says that women, especially, "have come to see what a heavy burden they bear in families … Other forces include the communications revolution, which allows a kind of virtual connectedness" and "mass urbanization, which enables solo birds of a feather to flock together in neighborhoods."

Then there’s the growing size of the average home, with kids often having their own rooms, which may contribute to "the increased value we place on autonomy." Eric believes these trends are "only going to become more prevalent as … the developing world grows more affluent." However, he also notes that "heavy debts and low birth rates … could lead to a decline in the affluence that makes living alone possible." It’s also possible that because "humans are social animals … more of us may yet discover that living with kin or even close friends has advantages beyond mere affordability."

January 31, 2012   Comments

Tiny Homes

Lloyd Kahn’s Tiny Homes: Simple Shelters is "a quirky, photo-rich book that preaches the benefits" of scaling back, reports Jeffrey A. Trachtenberg in the Wall Street Journal (1/30/12). "It’s about fantasy," says Jonas Kyle, co-owner of Spoonbill & Sugartown Booksellers. "The appeal is that secretly most people would like to be in the country building their own little house … there’s a builder in everyone."

Tiny Homes is actually one of several books "capturing the joys of shoebox living." Others include Humble Homes, Simple Shacks, Cozy Cottages, Ramshackle Retreats, Funky Forts, by Derek Diedricksen. Then there’s Living in a Nutshell by Janet Lee as well as the forthcoming Handmade Houses, by Richard Olsen, which champions homes made of "driftwood, boulders and even old wine vats."

Patricia Bostelman of Barnes & Noble says the titles "reflect that people are interested in living more simply … The economy declined and people are finding ways to downsize." Or, as Lloyd Kahn explains: "What I’m saying with this new book is don’t get a mortgage, don’t pay high rent and don’t go into debt … If you’re young enough or you’re just starting out and don’t want to work 12 hours a day, here’s an alternative."

January 31, 2012   Comments

On The Line

Below-the-line agencies are rising to the top. By Paul Kramer. In the past, when asked what their biggest asset was, marketers would invariably reply, “our brand.” In today’s environment, you are just as likely to get the answer, “our customers,” defined as both retailers and their shoppers.

Yet surprisingly, in today’s highly visible world of brand building and mass advertising, the reality is that traditional, above-the-line agencies often lose focus on the most important part of the equation — the customer. The better agencies tend to be adept at growing brands while also building customer relationships. Below-the-line agencies, where the focus is on targeted, direct and measurable customer interactions, are well-positioned to meet today’s challenges, and tomorrow’s … read >>

January 30, 2012   Comments