Posts from — December 2008

Donut Police

donut

“Sometimes the customers look at it and think they’re telephone numbers,” says Mahmuda Mukti, manager of Popeye’s, as reported by Jim Dwyer in the New York Times (12/20/08). Many customers at N.Y.C. quick-serve restaurants don’t yet realize that these seven digit numbers are actually calorie counts. Since July, "by city regulation, the chains have been required to disclose the range of calories contained in each item." This can be something of a shocker especially when you find out one meal has almost the "daily recommended amount for many women."

The calorie counts can be surprising. For example, a "totally innocent-looking" pumpkin scone at Starbucks is a whopping 500 calories, "roughly one-quarter of a man’s daily needs."  And even though a glazed donut is "almost all sugar," its 230 calories pales in comparison to the lowly "plain stick" doughnut that delivers 310. Many customers are unaware of how many calories are too many calories. When told her single meal had "at least 1,545, maybe more," calories, Khaliqya Terry, 18 asked, “Is that bad?"

Unless you plan to eat only celery for the rest of the day, most probably. The new menu rules did not come without a fight, of course. Independent restaurants argued that it wasn’t practical to include calorie counts for their menus, which change daily or seasonally, and were let off the hook. The chains, however, tried to argue that calorie disclosure violated their First Amendment rights, but that didn’t fly. Jim Dwyer suggests they cited the wrong Amendment, noting, "The Fifth Amendment, the right to remain silent and not be forced to give evidence against yourself, was what they really needed." ~ Jane Harris, editor

December 31, 2008   Comments

The Taqwacores

A “blurry, photocopied novel … about imaginary punk-rock Muslims in Buffalo” is inspiring “disaffected young Muslims in the United States to form real Muslim punk bands and build their own subculture,” reports Christopher Maag in the New York Times (12/23/08). The subculture is known as “taqwacore” and it combines a love of punk rock with a post-9/11 distaste for “both the Bush administration’s reaction to the attacks and the rigid conservatism of many Muslim leaders.”

The book, called, “The Taqwacores,” was written by 31-year-old Michael Muhammed Knight, 31, and is now being made into a low-budget indie film. The movie set is “a communal house in Cleveland called the Tower of Treason,” where real-life Muslim punk-artists live. “To see these characters that used to live only inside my head out here walking around, and to think of all these kids living out parts of the book, it’s totally surreal,” says Michael.

After he published his book, Michael says he started receiving emails from Muslims “asking for directions to the next Muslim punk show.” Told it was all make believe, some of them started their own bands “with names like “Secret Trial Five,” and songs such as “Suicide Bomb the Gap.” As Noureen DeWulff, an actress in the film, explains: “I’m a Muslim and I’m 100 percent American … so I can criticize my faith and my country. Rebellion? Punk? This is totally American.” The film is expected to be released sometime in 2009. ~ Tim Manners, editor

December 30, 2008   Comments

Prophet Sharing

bible

Some 25 million copies of the Bible are sold each year, “largely driven by innovations in design, color, style and the ultimate niche marketing,” reports Stephanie Simon in the Wall Street Journal (12/23/08). “There’s Scripture as accessory, wrapped in hot pink fake leather or glittery psychedelic swirls.” You can buy a “green” Bible, “printed in soy ink on recycled paper” that highlights “passages with an environmental theme.” There are even “gross-out Bibles for boys, which dwell on scenes of mayhem, and glossy teen-magazine-style Bibles for girls, complete with beauty tips.”

There are “Bibles tailored to alcoholics, archaeology buffs, fans of Japanese comics and any number of other interest groups. The Soul Surfer Bible, aimed at teen girls, sprinkles tips on catching a good wave, lists of surfer slang … and life lesson about hope, faith and hard work into the traditional Biblical text. The Golfer’s Bible draws on passages about steadfastness and contemplation to advise duffers on their swings. The Japanese Manga version retells biblical stories in comic-book form, complete with sound effects like, “Biff!” and “Pow!”

Some publishers have “taken to rolling out new covers for their basic Bibles each season, with colors chosen to match the latest fashions.” Some people are offended by this sort of thing, while others just think the better of it. Kurt Fredrickson of the Fuller Theological Seminary was almost taken in by a Bible “bound in fall colors of pumpkin and green.” He was planning it as a gift for his wife, but when he realized she was going to read the Bible, and not wear it, he opted for “classic burgundy leather binding.” He notes that the Bible is “a pretty amazing book” that “should be able to stand on its own.” Amen. ~ Tim Manners, editor

December 30, 2008   Comments

BrandDigital

Allen Adamson, Landor

Simple ways Liberty Mutual succeeds in the digital world.  By Allen P. Adamson. (more)

December 29, 2008   Comments

F.W. Woolworths

Americans got used to the idea of life without Woolworth’s several years ago, but for the Brits, the grieving has just begun, reports Sarah Lyall in the New York Times (12/23/08). “I feel — well, sad,” said Georganne Uxbridge, on what may be her final journey through the Woolworths at Portobello Road in West London. “It was just someplace you could come and get all those odd things — shoe polish, curtains, mops, safety pins, paintbrushes, pillowcases.” Another shopper, Lena Smith was even more wistful.

“All we had was Woolworth’s … It was the first big shopping place for us. It was our shopping experience,” she said. But as of January 5th, all 807 Woolworths stores will close, its 2,700 employees, un-employed. And “a comforting part of the landscape … a symbol of something, a vestige of a simpler past when the country had few department stores and no giant retailers, when shopping still seemed like a treat.” That sense of loss happened in the U.S. in 2001, when F.W. Woolworth closed there, “reinventing itself as Foot Locker, Inc.

The British version was divorced from its American parent at that point, carrying on with a certain “quality of haphazardness” that gave it “a certain charm.” Obviously, not everyone found Woolworths so attractive. “Let’s be clear about the demise of Woolworths,” wrote the Guardian’s Julia Finch. “It was … a horrible place to shop, which offered nothing that wasn’t cheaper or better elsewhere.” However, shopper Dolores Crummy was devastated, calling it “a sad reflection of the times that an old, established firm like this has gone to the wall,” adding, “I suppose I just wanted to be here at the end.” ~ Tim Manners, editor

December 29, 2008   Comments

Love Saves the Day

love saves the day

“She was an artist and her canvas was the store,” says Richard Herson, in a New York Times piece by Lily Koppel (12/25/08). Richard is speaking lovingly of his late wife, Leslie, who died last August but began painting her retail masterpiece 42 years ago, “as a psychedelic oasis” in New York’s East Village. She named the store “Love Saves the Day” (images here) in a deliberate reference to L.S.D. As Leslie herself once explained, “You have to understand, everyone was on something back then. And the Beatles had just come out with ‘Lucy in the Sky with Diamonds.”

Located on the corner of Second Avenue and Seventh Street, L.S.D. is mostly about “vintage clothing and bric-a-brac … To say the store is cluttered would be an understatement. Even the ceiling has merchandise hanging from it: prom dresses, ‘Star Wars’ figures, Barbie dolls, Transformers and characters from Pee-Wee’s Playhouse … There are bellbottoms and platform shoes from the ’60s, Fraggle Rock toys and Smurfs that came free with McDonald’s children’s meals, old Playboy magazines, metal lunch boxes and copies of Life magazine … Next to the cash register is a Fisher Price toy register.”

“People come by and it jolts their memory back to their childhood,” says Richard. The store’s customers have included Debbie Harry, Joey Ramone and Tim Burton. Madonna shot a scene there for “Desperately Seeking Susan.” Sadly, the store will all be gone by mid-January. In part, it’s because Richard says he can’t carry on without Leslie (although he intends to continue running another store by the same name located in New Hope, Pa.). The rent is also a factor. When L.S.D. first opened, the space was $95 per month. Today, it’s $11,000. “I can’t believe it, I’m so sad,” says Lauren Levine, who lives above the shop. “It’s like love is leaving the corner.” ~ Tim Manners, editor

December 29, 2008   Comments

Sterksel Project

In Sterksel, the Netherlands, farmers “cook manure from their 3,000 pigs to capture the methane trapped within it, and then use the gas to make electricity for the local power grid,” reports Elisabeth Rosenthal in the New York Times (12/4/08). This sounds really gross but it really is pretty cool. The pig poo “is combined with local waste materials (outdated carrot juice and crumbs from a cookie factory), and pumped into warmed tanks called digesters. There, resident bacteria release the natural gas within, which is burned to generate heat and electricity.”

This works out well for everyone involved (except, of course, the pigs). The farm itself uses about 25 percent of the resulting electricity, and sells the rest “to a local power provider. The leftover mineral slurry is an ideal fertilizer that reduces the use of chemical fertilizers, whose production releases a heavy dose of carbon dioxide.” Because it reduces its emissions, the farm “has been able to sell carbon credits on European markets.” In addition, “it saves $190,000 annually in disposal fees” because it no longer has to have the manure trucked away.

Unfortunately, this approach is feasible only for the bigger piggeries (in their starched white shirts). But such solutions are getting more attention because “the trillions of farm animals around the world generate 18 percent of the emissions that are raising global temperatures … more even than from cars, buses and airplanes,” according to U.N. estimates. Meanwhile, red meat consumption is “expected to double globally between 2000 and 2050.” Some are suggesting a “sin tax” on meat, while others propose simply reducing meat consumption, which one scientist says “would have more effect than switching to a hybrid car.” ~ Tim Manners, editor

December 23, 2008   Comments

Carver One

carver

Engineered in the Netherlands and built in Germany, the Carver One is promoted as the world’s only available tilting car,” reports Nick Kurczewski in the New York Times (12/21/08). Well, it’s available if you live in Europe, Japan, South Korea or New Zealand, and have about $68K to spend on it. So far only about 200 have been sold. But the Carver One, a three-wheel, four-cylinder vehicle, leans into corners like a motorcycle, and at the flick of its steering wheel “bobs left and right like a prizefighter dodging jabs.”

It can lean to as much as a 45 degree angle, “which could be handy for picking up dropped change at a toll booth.” Such tricks are made possible by “a high-tech hydraulic system that Carver calls Dynamic Vehicle Control. Linked to steering, it calculates a lean angle based on vehicle speed and the cornering forces on the front wheel.” It won’t work if you’re in reverse or going less than five miles per hour, but when the Carver is up to speed, the effect “feels like an amusement park ride.”

Anton van den Brink came up with the idea while “stuck in a Paris traffic jam about 20 years ago.” Having noticed “that most cars had only a driver inside,” he thought a narrower car would be more efficient. Anton, his sons “and a small group of engineers” worked through 18 different designs for the tilting mechanism. The car itself “looks like a skyscraper-eating insect,” with a windshield that “curves up and over the driver’s head.” Anton “has licensed the tilting technology” to Venture Vehicles in the U.S., which plans to introduce “a more affordable, more aerodynamic, electric-powered version … by 2010 or 2011.” ~ Tim Manners, editor

December 23, 2008   Comments

Connect the Dots

Al Wittemen, TracyLocke

How consumers behave online informs what brands should do at retail.  By Al Wittemen. (more)

December 22, 2008   Comments

Local Fashions

The “buy local” trend that’s grown popular among foodies appears to be spreading to fashionistas, reports Christina Binkley in the Wall Street Journal ( 12/18/08). At Hunt & Gather, in Vancouver, designer Natalie Purchwitz felts wool for shawls in the back of her shop while customers browse out front. “I’m working during the day while people are shopping,” she says. “It’s crazy, I know.” But she’s not the only one.

In Boston, Sara Campbell “sells elegantly tailored womenswear from her shop on Plympton street.” When she’s not working in her design studio in back, she’s helping customers on the floor. “I think society is going back to it — you know, the old barber shop,” says Sara, who says she makes more money from her studio/shop than she does selling wholesale. “It’s where my margin is,” she says.

Some “local designers report that customers tend to buy more when they’re served by the designer rather than another salesperson.” Many simply enjoy meeting “the artist” and the sense of exclusivity that goes with that. Elaine Kim, whose studio/shop is in Los Angeles, also notes: “I’ve learned so much about what works, what people want right now,” she says. Part of what they want right now is a bargain, and they get that too, as shoe designer George Esquivel points out, “You don’t pay for marketing my shoes; you pay for craft.” ~ Tim Manners, editor

December 22, 2008   Comments