Don’t Look Down

sharon love tpnThe biggest ideas belong to the fearless and unreasonable. By Sharon Love. Robert Cooper and Scott Edgett, founders of the Product Devel-opment Institute, estimate that “46 percent of the resources companies devote to the conception, development and launch of new products go to projects that do not succeed — they fail in the marketplace or never make it to market.”

Why is innovation so fraught with failure? Why do some companies succeed at innovation, and others, despite their best efforts, fall short? How is it that companies that were once the picture of innovation — like Kodak, for instance — fade away? It wasn’t that Kodak didn’t keep up with the times. It introduced digital cameras, inkjet printers and other accouterments of the digital age. It kept its innovation engine running, and yet that wasn’t enough … read >>

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