Innovation is the tension between what works and what might. A roundtable discussion featuring Marc Speichert of L’Oreal, Laurent Faracci of Reckitt Benckiser, Peter McDonough of Diageo, Darren Sarrao of Campbell Soup and Michael Harris of Marketing Drive.
What does innovation mean to you?
Marc Speichert: Innovation is the ability to drive change, make it stick, and transform the organization. Being good at innovation is more important than ever before, given the pace at which everything is moving. Just think about some of the big digital plays — Google, Amazon or Facebook. Every day when you open the paper it seems they are launching some major innovation. A consumer packaged-goods company needs to have a similar mindset … read >>