Beyond Aha!

A big idea won’t fly without quick and brilliant implementation. By Allen Adamson. What does the sexy, new, ultrathin LG OLED 3D television have in common with Procter & Gamble’s Tide Pods — those cute little three-in-one laundry cleaners? What do Kraft’s Sizzling Salads dinner kits, which allow you to put a “homemade” dinner on the table in minutes, have in common with 3M’s oh-so-convenient Scotch Pop-Up tape dispenser?

And, what does the Scoop Coffeemaker from Hamilton Beach, the single-serve brewer that lets you use any ground beans, have in common with GE’s Bright from the Start light bulbs — or, for that matter, what does it have in common with Yonanas, a terrific device that allows you to make an incredibly creamy but healthy treat that looks, tastes, and feels like soft-serve ice cream? They are all the result of successful brand innovation, the process by which an idea or invention is translated into a good or service for which people will pay money … read >>