Cause & Effect
Is giving back the ultimate return-on-investment? A roundtable discussion featuring Karen Quintos of Dell, Dave Stever of Ben & Jerry’s, Stephanie Gallo of E&J Gallo, Teresa Kroll of Build-A-Bear Workshop and Lisa Klauser of IN Marketing Services.
What does it mean for a brand to be socially responsible?
Karen Quintos: Social responsibility is more than just marketing. It’s really a commitment to do business in local communities, and engage employees to contribute. About a year or so ago, we took a strategic approach across our corporate responsibility at Dell under an umbrella we call the “power to do more.” We talk about our corporate responsibility platform as “power the possible.”
Our strategic priorities are around youth and education, pediatric cancer in the healthcare area, and environmental sustainability efforts including developing bamboo and mushroom packaging. We also have employee volunteer efforts in disaster relief, helping those who are less fortunate, and volunteering with local schools or charities … read >>
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