A bottled water company is in trouble for claiming a comparison to Champagne, reports Serena Ng in The Wall Street Journal (10/11/13). Beverly Hills Drink Company, marketers of “a brand of glass-bottled water called Beverly Hills 90H20,” claims inspiration from “the care put into crafting fine wines and spirits.” Jon Gluck, president and co-founder, says 90H20 is the work of artisans and the result is water that “brings notes out” in food.
90H20 is “based on spring water from California’s Sierra Nevada mountains, augmented with a concoction of minerals found naturally in water, including calcium, potassium, magnesium and silica.” “It was off the charts” in terms of its taste, says Jon. “It’s about offering customers a new level of water, just like you have various levels of wine and vodka,” he says. Marketing 90H20 as “the Champagne of waters” apparently was too much for the Champagne industry, however.
Over the years, “the organization that represents growers and marketers” of Champagne has “taken issue with the use of the word champagne in a wide range of consumer products, including cigarettes, soda, wafers, women’s shoes and even a bathroom brush.” It has stopped Yves Saint Laurent from “naming a perfume Champagne” and Perrier from using “the Champagne of Mineral Waters” as its slogan. And so Jon has given in, and has now dropped “the disputed word from its marketing materials.”