Social, local and mobile are converging in a new age of shopperism. By Jason Katz. Sam Walton once said: "Each Walmart store should reflect the values of its customers and support the vision they uphold for their community."
This quote predated the digital age, and it is more prophetic than ever today. Our lives — and the marketing ecosystem — are changing rapidly as technology shifts from personal computers to mobile devices, empowering us to connect meaningfully through social networks, and become more localized.
Walton’s prescient view readily translates into the digital age with the combination of three words: "social," "local" and "mobile" — or the buzzword, "SoLoMo." Today, SoLoMo is reflected in the way Walmart — the world’s largest retailer — is marketing to its shoppers. continue …