ADVERTISING
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LESLIE KILGORE, chief marketing officer, Netflix (Jan 06)
KAREN JONES, vp advertising, DHL (Jul 05)
DEAN BARRETT, global brand officer, McDonald's (Nov 04)
CATHY CONSTABLE, vp brand management, AT&T (Jan 04)
BURTCH DRAKE, president and CEO, AAAA (Mar 02)
SCOTT GOODSON, ceo, StrawberryFrog (Oct 00)
BOB LIODICE, president and ceo, ANA (October 03)
MATT MILLER, ceo, AICP (August 01) |
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JILL LAJDZIAK, general manager, Saturn (Mar 09)
JAN THOMPSON, vp marketing, Nissan/Infiniti USA (Jul 06)
DAN CHASINS, president, Saab USA (Sep 02) |
| BEVERAGE MARKETING |
MIKE SCHOTT, president and coo, SoBe Beverages (Feb 98)
SHERYL ADKINS-GREEN, svp marketing, Snapple (Jun 03) |
| CAREERS IN MARKETING |
| JEFF TAYLOR, ceo, Monster.com (August 00) |
| CAUSE MARKETING |
GARY HIRSHBERG, president and CEO, Stonyfield Farms (June 02)
TOM INDOE, president, Newman's Own (March 99)
TRISH MAY, ceo, Athena bottled water (Oct 03) |
| CONSUMER ELECTRONICS |
MICHAEL MENDENHALL, chief marketing officer, HP (Sep 09)
REGGIE FILS-AIME, president, Nintendo of America (Mar 07)
STEVE WOZNIAK, co-founder, Apple, Inc. (Mar 07)
PETER MOORE, global marketing chief, Microsoft Xbox (Nov 04)
GEOFFREY FROST, chief marketing officer, Motorola (Sep 05)
MATT WISK, chief marketing officer, Nokia (Apr 03) |
| DATABASE MARKETING |
HILLARY BILLINGS, chief marketing officer, Red Envelope, (Nov '01)
STEVE FULLER, vp/general manager, L.L. Bean TRAVELER, (April '01) |
ENTERTAINMENT MARKETING
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TOM BOYLES, svp, loyalty marketing, Disney Parks & Resorts (Nov 06)
MARIO D'AMICO, chief marketing officer, Cirque du Soleil (Jul 02)
NORM ELDER, chief marketing officer, Universal Parks Worldwide (Apr 04) |
| FASHION MARKETING |
| JOCHEN ZEITZ, ceo, Puma (Dec '02) |
| FINANCIAL SERVICES MARKETING |
JIM HEDLESTON, vp global brand media, American Express (September 06)
DAVID BYERS, chief marketing officer, H&R Block (August 01)
DEBRA COUGHLIN, svp marketing, Mastercard (Feb 03)
JIM SPEROS, chief marketing officer, Ernst & Young (October 02) |
| FOOD MARKETING |
| ARI WEINZWEIG, co-founder, Zingerman's Deli (Jan 04) |
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| HEALTHCARE MARKETING |
| JAY SILVERSTEIN, chief marketing officer, Oxford Health Plans (August 97) |
| KIDS MARKETING |
REGGIE FILS-AIME, chief marketing officer, Nintendo (July 04)
KENN VISELMAN, Teletubbies (December 98)
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| MARKETING STRATEGY |
TIM MANNERS, author, Relevance (Sep 08)
SETH GODIN, author, Permission Marketing (Nov 03)
MICHAEL SCHRAGE, co-director, M.I.T. Media Lab(March 01)
WATTS WACKER, founder, First Matter (November 00) |
| MARKETING TO WOMEN |
| MARY LOU QUINLAN, founder, Just Ask A Woman (July 00) |
| MEDIA |
TIM ARMSTRONG, vp advertising, Google (Apr 03)
ADRIENNE BRODEUR, editor in chief, Zoetrope All-Story (Feb '02)
KENDALL CROLIUS, chief marketing officer, Forbes (Feb '03),
MARIO GARCIA, design chief, The Wall Street Journal (Nov '02)
DOUG McMAHON, chief marketing officer, CNBC (Jan '00)
MARTIN NISENHOLTZ, president, NYTimes.com (Jan 97)
KATHY PINCKERT, chief marketing officer, Naked News (Jan 02)
DAVID RIEMER, svp marketing, Yahoo! (Jan '03)
ARTIE SCHEFF, chief marketing officer, The History Channel (March 01) |
| MUSIC |
CONSTANTINE MAROULIS, finalist, American Idol (Nov 06)
CHRIS MARTIN, ceo, Martin Guitars (May 03)
ROGER McGUINN, founder, The Byrds (October '01) |
| PACKAGED GOODS MARKETING |
MARK ADDICKS, chief marketing officer, General Mills (Jul 09)
JOAN CHOW, chief marketing officer, ConAgra Foods (May 09)
HEDY LUKAS, svp integrated marketing, Kimberly-Clark (Sep 08)
TRACY VanBIBBER, senior vp sales, Dial (Jul 08)
LISA KLAUSER, shopper marketing chief, Unilever (May 08)
DINA HOWELL, shopper marketing chief, Procter & Gamble (May 07)
DONNA STURGESS, vp innovation, GlaxoSmithKline (Jul 06)
JACK HABER, chief web officer, Colgate Palmolive (Dec 98)
BOB WEHLING, chief marketing officer, Procter & Gamble (Feb '02) |
POLITICS
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| MIKE McCURRY, press secretary, The White House (June 00) |
| PROMOTION MARKETING |
| JEFF MCELNEA, ceo, Einson Freeman, Inc. (Oct 96) |
| RETAILING |
DIANE DIETZ, chief marketing officer, Safeway (Jan 10)
TONY HSIEH, chief executive officer, Zappos (Nov 09)
BILL AGEE, chief marketing officer, IKEA (Jan 09)
DAVID NIGGLI, president, FAO Schwarz (Nov 08)
BOB THACKER, chief marketing officer, OfficeMax (Sep 08)
JIM ADAMS, executive director marketing, Chipotle (Mar 08)
DEE Mc LAUGHLIN, vp marketing, Virgin Megastores (Jan 08)
PAUL LATHAM, vp membership & marketing, Costco (Nov 07)
SIMON UWINS, chief marketing officer, Tesco Fresh & Easy (Sep 07)
ANN HAND , svp global brand marketing, BP (Jul 07)
JOHN FLEMING, chief marketing officer, Wal-Mart (Mar 06)
ANNE SAUNDERS, svp marketing, Starbucks (Nov 05)
CHUCK RUBIN, chief marketing officer, Office Depot (Jul 05)
DENNIS SYRACUSE, chief marketing officer, Sony Style (Mar 05)
BURT FLICKINGER, managing partner, Reach Marketing (August 99)
BETH KAPLAN, chief marketing officer, Rite Aid (July 99)
BOB THOMAS, chief marketing officer, AutoNation (August 98)
MEL ZIEGLER, co-founder, Banana Republic and ZoZa.com (December 00)
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| SPONSORSHIPS |
| JOE PERELLO, chief marketing officer, New York City (Sept 03) |
| SPORTS MARKETING |
RICK BURTON, chief marketing officer, U.S. Olympic Commitee (Jul 08)
LISA BAIRD, svp marketing, National Football League (Jan 07)
RICK BURTON, director, Warsaw Sports Mktg Ctr, University of Oregon (Jan 01)
MATT MANNELLY, chief marketing officer, U.S.Olympic Committee (Dec 01)
'BODY BY JAKE' STEINFELD, founder, Major League Lacrosse (Jun 02)
REGGIE WILLIAMS, vp/sports development, The Disney Company (May 97) |
TRAVEL & LEISURE
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SCOTT DEAVER, chief marketing officer, Avis Rent-A-Car (Nov 03)
TIM MAPES, chief marketing officer, Song Airlines (May 04)
JOHN RIORDAN, chief marketing officer, Virgin Atlantic Airways (Nov 02)
SCOTT WILLIAMS, chief creative officer, Starwood Hotels & Resorts (Mar 03) |
| ESSAYS |
RAZOR SHARP, Tim Manners (Jan 10)
POPPING FOR SHOPPERS, Beth Ann Kaminkow (Jan 10)
BEAUTY IN VIRTUE (Jan 10)
TRUTH, LIES & LOYALTY, Tim Manners (Nov 09)
CALL & RESPONSE, Tim Manners (Sep 09)
THE WATERFORD EFFECT, Dori Molitor (Jul 09)
SPLIT SCREEN, Tim Manners (Jul 09)
TURN IT UP, Tim Manners (May 09)
THE BIG SHIFT, Dori Molitor (May 09)
MAKING RETAIL MAGIC, Jim Porçcarelli (May 09)
PURPOSE TO POWER, Dori Molitor (Mar 09)
McDONALD'S GETS McBETTER, Zain Raj (Mar 09)
WHERE'S THE BEEF?, Al Silverstein (Mar 09)
RESET AT RETAIL, Kendra Wehmeyer (Mar 09)
THINK RETAIL, Tim Manners (Mar 09)
THE OBAMA CHALLENGE, Spencer Hapoienu (Jan 09)
EVERYONE MATTERS, Dori Molitor (Jan 09)
CRISIS OF RELEVANCE, Tim Manners (Jan 09)
BLUE NOISE, Donna Sturgess (Jan 09)
THE 5&10, Tim Manners (Jan 09)
SEVEN WORDS, Tim Manners (Jul 08)
MEDIA CREEP, Tim Manners (Sep 07)
THE DIP, Seth Godin (May 07)
LET THERE BE BOP, Jim Schroer (Jan 07)
STILL IS THE NEW MOTION, Bernie Trueblood (Jan 07)
INNOVATION & ORGANIC GROWTH, Tim Manners (Jan 07) |
| SURVEYS |
THE NEW SUPER (Jan 10)
CROCK OF LOYALTY (Nov 09)
THE MEDIA FEAST (Sep 09)
BIGGER THAN ELVIS (Jul 09)
WALMART EMOTIONS (May 09)
BIG MAC ATTACK (Mar 09)
POINTS OF PAIN (Jan 09)
THOUGHT LEADERS (Nov 08)
HEART OF STARBUCKS (Sept 08)
GREEN FATIGUE (Jul 08)
THE HUB TOP 10: Shopper Marketing (May 08)
THE HENDRIX MOMENT (Jan 08)
CARD-CARRYING LOYALTY (Nov 07) |
| DISCUSSIONS |
BETTER THINGS (Jan 10)
HIGH FIDELITY (Nov 09)
BEING SOCIAL (Sep 09)
TUG OF WAR (Jul 09)
AISLES WIDE OPEN (May 09)
TALKING WITH SHOPPERS (Mar 09)
NEXT BIG THING (Jan 09)
BACK IN BED (Nov 08)
SCREEN TEST (Sep 08)
LOST & FOUND (Jul 08)
SIXTH SENSE (May 08)
RETAIL'S DETAILS (Mar 08)
IMAGINE (Jan 08)
HOOK LINE & LOYALTY (Nov 07)
EYE OF THE ICON (Jul 07)
INSIDE INSIGHTS (May 07)
HOLDING THE BAG (Mar 07)
WHERE'S THE BIG IDEA? (Jan 07)
CMO ROUNDTABLE I (Sep 04) |
| WHITE PAPERS |
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MAP THE GAP (Jan 10)
SUPERMARKET SAVVY (Jan 10)
THE SHOPPER APERTURE (Jan 10)
THE WE DECADE (Jan 10)
SMOOTH SELLING (Jan 10)
SOCIALIZED SHOPPER (Jan 10)
THINK BIG! (Nov 09)
SHOPPING FOR VALUE (Nov 09)
PRECISION, PRUDENCE & PASSION (Nov 09)
REAL-TIME LOYALTY (Nov 09)
STAND BY ME (Nov 09)
CITIZENSHIP BRANDING (Nov 09)
LEADING WITH LOYALTY (Nov 09)
FEELING THE MEDIA (Sep 09)
SCREEN GEMS (Sep 09)
OPEN UP! (Sep 09)
ACTIVATING CREATIVITY (Sep 09)
CODEWORD: PARTNERSHIP (Sep 09)
BURT'S BUZZ (Sep 09)
SHOPPER MARKETING ONLINE (Sep 09)
DIGITAL BRIDGES (Sep 09)
BRANDING SALES CULTURE (Jul 09)
MAP THE MARKET (Jul 09)
LONG-LIVE BRANDS! (Jul 09)
THE SHOPPER'S PERSPECTIVE (Jul 09)
BRAND-IMAGE BOFFO (Jul 09)
MINDING THE STORE (Jul 09)
BRAND THE EXPERIENCE (Jul 09)
THE HUB TOP 12 (May 09)
SHOPPER-FRIENDLY CULTURE (May 09)
THE THREE-PERCENT CLUB (May 09)
INSIGHT-OUT DESIGN (May 09)
BRANDS TO RETAIL (May 09)
JOHNNY THE BAGGER (Mar 09)
THE NET BRAND EFFECT (Mar 09)
STORE BRAND SURPRISE (Mar 09)
TOUCHING THE ELEPHANT (Mar 09)
AN INNOVATOR'S BLUEPRINT (Jan 09)
SECRET SAUCE (Jan 09)
SOLUTIONS WITHOUT WALLS (Jan 09)
GREEN PRAGMATISM (Jan 09)
BOX OF TOOLS (Jan 09)
T-MINUS TEN (Jan 09)
A MIGHTY WIND (Jan 09)
SHOELESS COBBLERS (Jan 09)
08.08. 08 (Jul 08)
NEAR-SITED SPECTACLES (Jul 08)
RETURN OF THE FLEMOIDS (Jul 08)
HARLEY KNOWS BEST (Jul 08)
INSIGHTS INTO IDENTITY (Jul 08)
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