Category — Scott Goodson

The same old CRM is not good enough.  By Scott Goodson. (more)

Lego’s top competitor changes the game with a mom-inspired manifesto of creativity for kids.  By Scott Goodson.  (more)

Millions of Americans join Microsoft in a huge, social experiment. By Scott Goodson. (more)

Brands need to be sympathetic to the emerging trend of downshifting and demands for a more sympathetic work-life balance. Expectations are changing, making it increasingly tough for employers and brand owners alike. Which brands "get it" and why? (essay)

While it isn’t always apparent by the ads that attack you day in, day out, advertisers today have it in their power to produce the ultimate advertisement — one that creates a fevered buzz without stinging and irritating the very targets it is trying to reach. By Scott Goodson. (more)

Choking on your handheld? Cool. Because the world’s charging up to a new ring tone. Mobiles have become the 21st century equivalent of the Swiss Army knife. By Scott Goodson. (more)

If Coke and Pepsi and M&M’s can do it, why can’t beer? If Mitsubishi Motors can do it, why not a good cold one? If the alcohol-pops brand eating away at the beer markets can do it, why not a premium lager? By Scott Goodson. (more)

At the vanguard of the re-ignited European creative scene, predicted soon to alight European advertising, are car ads blazing a trail of unfettered, imaginative, fragrant ideas. By Scott Goodson. (more)

Remember the message James Carville tacked to the war room wall during Bill Clinton’s first run for the Oval Office? In today’s world of designer fashions, a marketer’s rallying cry might have a similar — though surely more provocative — ring to it. By Scott Goodson. (more)