Category — Surveys

How much do you trust Facebook, Twitter, Google and Amazon with your personal information? Are they trustworthy or not?

Please take our survey: http://svy.mk/Aw1IXy

Results will be published in the May/June issue of the Hub Magazine and posted online at Reveries.com. We’ll also send a link to results if you complete the survey. Please include your email address so we know where to send the link — as always, we will never share your contact information with any third parties. Many thanks for your thoughtful consideration!

Shopper marketing has jelled as a brand-building discipline. By Chris Hoyt. What are the current trends in shopper marketing? What elements can be isolated to define best practice? As many readers know, The Hub Magazine has regularly surveyed the industry with the objective of answering these questions since 2006 and just completed the latest survey on shopper marketing at the end of April, creatively entitled “Shopper Marketing 2011.”

This year’s survey generated 243 responses — over 50 percent more than The Hub’s first survey on this subject in March, 2006. Respondents include representatives from 131 companies, 20 countries and six continents. While the majority is from packaged goods (65 percent), other verticals are retail, automotive, apparel, computers/software, healthcare/pharmaceutical and media and entertainment. … read >>

Are shoppers as enamored with technology as we are? By Sarah Chow and Diana Boynton. It’s undeniable: The use of technology among consumers is growing. It’s something we must recognize, respect and, most of all, pursue. But we have to ask ourselves: What happens when consumers turn into shoppers? Are we blinded by the bright and shiny, double- and triple-digit increases in consumer digital adoption?

Let’s take a step back and remember the big picture. While the spending on and execution of digital vehicles are growing, what is the actual penetration and growth of engagement among shoppers? Those numbers may not be quite as bright or nearly as shiny … read>>

Authenticity and relevance make the difference for the world’s strongest brands. By Will Minton. (more)

The Hub’s second annual survey on brand identity reveals big gaps between strong brands. (more)

Is McDonald’s better today than it was six years ago? An executive summary of a Reveries.com survey. (more)