Category — Truefire TV

Mary Lou Quinlan: This week’s segment is all about customer service. Your brand is only real at retail and there are ways to get women on your side so they choose your brands at the shelf. It’s all about empowering your front lines and listening better. Like they do at Trader Joe’s, for instance. Exclusively on TrueFire.tv. Tune in here!

This week’s segment reveals a dirty little secret. Since women are working longer and harder than ever, they feel forced to play online hooky at work. So, they squeeze mini-chore breaks into their overscheduled days. Discover new opportunities to connect with her … watch “Women Online” — – featuring Mary Lou Quinlan of Just Ask A Woman, online now, exclusively on TrueFire.tv. Tune in here!

Consumer electronic marketers, in search of their ‘It Girl’ customer need to figure out how to sell to her, not just what to sell. Do you know how to talk her language, get on her radar and help her fall in love with your brands? Watch "’It Girl’ Gadgets” — – featuring Mary Lou Quinlan of Just Ask A Woman, online now, exclusively on TrueFire.tv. Tune in here!

Are your brands giving women something to talk about? Do they make it easier for her to use her natural born talents to spread your good word? Find out how to get her to buzz about your brands. Watch "Meet The Buzz Queens” — – featuring Mary Lou Quinlan of Just Ask A Woman, online now, exclusively on TrueFire.tv. Tune in here!

Do you know how to "speak woman" in healthcare? Do you maximize the opportunities for packaging to solve her problems? Are you rethinking your communication strategies for her needs? Women, the caregivers and gatekeepers of health, have a lot to say about what works and what doesn’t. Watch "Women & Healthcare” — featuring Mary Lou Quinlan of Just Ask A Woman, online now, exclusively on TrueFire.tv. Tune in here!

She’s got a big wallet, a bad attitude and she’s got your brand in her sights. This week, meet the Vigilante Shopper. Women are rewriting the rules at retail. What’s your strategy for her? What’s your plan to clean up the shopping experience so she returns? Check out ways to start closing the sale before she closes the door. Watch “The Vigilante Shopper” — featuring Mary Lou Quinlan of Just Ask A Woman, online now, on TrueFire.tv. Tune in here!