|
|
 |
|
|
|
|
|
|
|
|
 |
|
|
|
 |
|
|
|
|
Free Prize Inside. Cool News of the Day and Extra Texture have 'gone troppo' this week, but we've whipped up something special, just for you.
In the great tradition of cereal-box, free-prize promotions, we are offering you a chance to win a free, limited-edition copy of Seth Godin's next book, Free Prize Inside.
Just tell us, in 150 words or fewer, about your best-ever "soft innovation."
A "soft innovation" is a clever, insightful, useful small idea that gives people a second reason to buy a product, and perhaps a first reason to talk about it.
Seth calls this sort of innovation (when it succeeds) a Free Prize, because, he says, the revenue associated with it is far greater than the cost of implementing it. If you'd like a little more detail, you can download this pdf.
We'll pick our top 100 favorite responses, based on our own, inscrutible subjectivity, and each of our winners will receive a free, limited-edition copy of Free Prize Inside, packaged up inside a cereal box!
How Purple is that?
Simply go to our online entry form and bang out your response. Please be sure to include your name and contact info and don't forget to click that "DONE" button.
Our "contest" opens on Monday, April 19, 2004 (you will not be able to access the entry form until then). Deadline for entries is Friday, April 23, 2004.
Good luck, think purple, and may all your prizes be free ones.
Tim Manners, beachcomber
P.S. Cool News will return on Monday, April 26.
|
|
|
|
|
|
|
|
©2004 reveries.com |
|
