|
|
 |
|
|
|
|
|
|
|
|
|
|
|
 |
|
|
|
|
|
|
|
|
What's So Cool About Retail?
Television advertising may dominate marketing's awards programs, and new media its flavor-of-the-month hyperbole. But it is retail that truly is the coolest platform for building brands today.
The reason is simple: The retail store is the only medium in which marketing and sales can happen simultaneously. Meaning: Retail is not only bursting with creative marketing potential, it is also inherently accountable for sales results.
In Cool News About Retail: From Warhol to Wal-Mart, Tim Manners of Reveries Magazine tells 92 stories about innovative retailers, and shines a light on the sales and marketing opportunities they present.
|
|
 |
|
|
|
Within these pages are insightful and ideaphoric stories about art, people, economics, fashion, prices, communication, cars, drugs, music, money, tactics, media, retailing, design, humor, management, health, strategy, loyalty, food, sports, colors, poetry, sex, technology, culture, behavior, attitude, life, death, love, hate, triumph and tragedy.
All of these stories were published in 2002 via Cool News of the Day and Reveries. Would that it were possible to take all that is Cool News and tie it up into a neat sentence that captures what all of these stories mean! The simple promise is that the stories make you think -- and better yet, that you can make them work for you.
|
This report is based on an exclusive survey of CPG manufacturers conducted by Reveries Magazine and details: 1) What Co-Marketing is and is not; 2) The breadth and depth of current practice -- both manufacturers and retailers; 3) The opportunity for Co-Marketing over the next five years; 4) The results of recent Co-Marketing initiatives; and 5) Co-Marketing best practices -- the common elements and processes that differentiate the "winners" from all others.
|
|
 |
|
|
|
|
|
|
|
|
|
|
|
|
|
©2004 reveries.com |
|
