Essays

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Pivot Point
 
66º North. Retail love, from Iceland. By Tim Manners.

(pdf) or (text)

 
Beth Ann Kaminkow, TracyLocke
 
Popping for Shoppers. The "pop-up" trend is driving retail innovation. By Beth Ann Kaminkow.

(pdf) or (text)

 
Cable Daniel-Dreyfus, Landor
 
Beauty in Virtue. Luxury brands can make us look (and feel) good. By Cable Daniel-Dreyfus.

(pdf) or (text)

 
Pivot Point
 
Razor Sharp. Remembering the late, great Geoffrey Frost. By Tim Manners.

(pdf) or (text)

 
Pivot Point
 
Truth, Lies & Loyalty. Loyalty is what we make it. By Tim Manners. (pdf) or (text)

 
Pivot Point
 
Call & Response. May the old media rest in peace. By Tim Manners. (pdf) or (text)

 
Dori Molitor, WomanWise
 
The Waterford Effect. The ultimate strength of a brand's identity comes from within.  By Dori Molitor. (pdf) or (text)

 
Pivot Point
 
Split Screen. A brand divided against itself cannot stand. Or can it? By Tim Manners. (pdf) or (text)

 
Pivot Point
 
Turn it Up. The Hub Top 12. By Tim Manners. (pdf) or (text)

 
Dori Molitor, WomanWise
 
The Big Shift. Corporate culture needs to view consumer culture through a new lens. By Dori Molitor. (pdf) or (text)

 
Jim Porcarelli, Active International
 
Making Retail Magic.
An emotional connection at retail pulls shoppers and creates loyalty.  By Jim Porçarelli. (pdf) or (text)
Dori Molitor, WomanWise
 
Purpose to Power.
Serving your consumers means reaching for higher ground. By Dori Molitor. (pdf) or (text)

 

 

Al Silverstein, Active International
 
Where's the Beef? Is Facebook the new Tupperware ... or is its marketing potential just another new-media whopper? By Al Silverstein. (pdf) or (text)

 

Kendra Wehmeyer, Landor
 
Reset at Retail.
Difficult times call for creative methods and visionary leadership. By Kendra Wehmeyer. (pdf) or (text)

 

Pivot Point
 
Think Retail. So what about shopper marketing? By Tim Manners. (pdf) or (text)

 

 

Spencer Hapoineu, Insight out of Chaos
 
The Obama Challenge.
One should never waste a good crisis … and by all accounts this one will be a doozy.  By Spencer L. Hapoienu. (pdf) or (text)

 

 

Dori Molitor, WomanWise
 
Everyone Matters. You've got to give to get ... but the best gift is the one that comes from your heart. By Dori Molitor. (pdf) or (text)

 

 

Tim Manners, The Hub
 
Crisis of Relevance. If irrelevance got us into this fix, then relevance can get us out of it. By Tim Manners. (pdf) or (text)

 

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