Essays
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The Brand Arc. The brands with the most equity are those with a story their customers value. By Spencer L. Hapoienu. read >> | |
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Keeping Score. Accountability is in the objectives in the age of Armstrong. By Rick Burton. read >> | |
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The Bottom Line. Accountability is a concept, not a number. By Tim Manners. read >> | |
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Experience Required. The future of brands is in the experience. By Tim Manners. read >> | |
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Loyalty International. Cultural nuances drive consumer motivations. By Ben Sadler. read >> | |
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Working Together. Enduring client engagements are the heart and soul of agency greatness. By Cheryl Giovannoni. read >> | |
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Color Me Loyal. Let’s face it: Without loyalty, a brand isn’t a brand. By Tim Manners. read >> | |
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Consumer Commandments. Today’s consumer could be tomorrow’s media director. By Spencer L. Hapoienu. read >> | |
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Big Bang Media. The medium is the insight. By Tim Manners. read >> |
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Cinderellanomics. Imagine no possessions; consumers borrow instead of buy. By John Gerzema. read >> | |
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The Ubiquity of Luxury. The blending of mass and class is a win for brands and consumers alike. By Beth Ann Kaminkow. read >> | |
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Digital Empathy. Listen closely to real people to develop emotional insights. By Whitney Browne. read >> | |
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Divining Insight. Let your creative people take a bath in data. By Beth Ann Kaminknow. read >> | |
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Insanely Great. Remembering Steve Jobs and the NeXT big thing. By John Uppgren. read >> | |
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Radical Basics. One brand’s innovation is another’s price-of-entry. By Spencer L. Hapoineu. read >> | |
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Game Changer. The future of sports is in the hands of fans, not team owners. By Rick Burton. read >> | |
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The Right Question. A different kind of query can produce a fresh set of answers. By Brent Shedd. read >> | |
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Hacking for Humanity. Old-school definitions of hacking are slipping away. By John Gerzema. read >> | |
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Our Hero. It’s innovation that makes our daily lives better. By Tim Manners. read >> | |
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Restless Natives. The more things stay the same, the more they change. By Beth Ann Kaminkow. read >> | |
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Emerging Me-dia. A personal social-media strategy is essential to career success. By David Hollingsworth. read >> | |
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Under The Influence. Friends don’t let friends drive sales. By Tim Manners. read >> | |
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Just One Thing. Simplicity in brand identity is harder than it looks. By Tim Manners.read >> | |
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Straight A’s. You can get straight A’s in marketing and still flunk ordinary life. By Tim Manners.read >> | |
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Blank Canvas. Retail offers a palette of possibilities for brand creative today. By Beth Ann Kaminkow and Michael Lovegrove. read >> | |
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Joe’s Knows. Even checkout can be magical at retail. By Tim Manners. read >> | |
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Failing Forward. Even the most catastrophic debacle can lead to next-generation innovation. By Kipp Cheng. read >> | |
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Idea Club. Ideas worth buying are ideas worth fighting for. By Dino de Leon. read >> | |
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Edison Illuminated. Inventors and marketers must be joined at the hip. By Sarah Miller Caldicott. read >> | |
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When In Doubt. Our questions reveal truths that drive innovations. By Paul Lavoie. read >> | |
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Let’s Party! Let’s Party! Visit iTunes and get the Hub. By Tim Manners. read >> | |
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The Loyalty Diet. A weight-loss app could be the gold standard for building loyalty. By Spencer L. Hapoienu. read >> | |
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Trustiness. A crazy little thing called loyalty. By Tim Manners. read >> | |
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Contrary Brands. Less can be more when it comes to creating meaningful brand distinctions. By Spencer L. Hapoienu. read >> | |
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On Sale Now! Teaching old media new tricks. Please tell everyone you know: The Hub is now on sale at Barnes & Noble bookstores. By Tim Manners. read >> | |
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BP’s Reality. A culture that cares is a cause worth considering. By Tim Manners. (pdf) or (text) | |
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Outta Insight! The Hub Top 12 reveals both undeniable progess and much work to be done. By Tim Manners. (pdf) or (text). | |
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Playing Favorites. Retailers need more than fun-and-cool stores to win shopper favor. By Spencer L. Hapoienu. (pdf) or (text) | |
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Embracing the Cause. Retailers and brands must work together for the shopper’s greater good. By Beth Ann Kaminkow. (pdf) or (text) | |
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Unconventional Wisdom. Meaningful insights are more than just opinions masquerading as facts. By Seth Diamond. (pdf) or (text) | |
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Shopper Crossroads. The new way forward is at the nexus of brand management and shopper marketing. By Ken Barnett. (pdf) or (text) | |
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Popping for Shoppers. The "pop-up" trend is driving retail innovation. By Beth Ann Kaminkow. (pdf) or (text) | |
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Beauty in Virtue. Luxury brands can make us look (and feel) good. By Cable Daniel-Dreyfus. (pdf) or (text) | |
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Razor Sharp. Remembering the late, great Geoffrey Frost. By Tim Manners. (pdf) or (text) | |
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Truth, Lies & Loyalty. Loyalty is what we make it. By Tim Manners. (pdf) or (text) | |
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Call & Response. May the old media rest in peace. By Tim Manners. (pdf) or (text) | |
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The Waterford Effect. The ultimate strength of a brand’s identity comes from within. By Dori Molitor. (pdf) or (text) | |
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Split Screen. A brand divided against itself cannot stand. Or can it? By Tim Manners. (pdf) or (text) | |
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Turn it Up. The Hub Top 12. By Tim Manners. (pdf) or (text) | |
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The Big Shift. Corporate culture needs to view consumer culture through a new lens. By Dori Molitor. (pdf) or (text) | |
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Making Retail Magic. An emotional connection at retail pulls shoppers and creates loyalty. By Jim Porçarelli. (pdf) or (text) | |
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Purpose to Power. Serving your consumers means reaching for higher ground. By Dori Molitor. (pdf) or (text) | |
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Where’s the Beef? Is Facebook the new Tupperware … or is its marketing potential just another new-media whopper? By Al Silverstein. (pdf) or (text) | |
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Reset at Retail. Difficult times call for creative methods and visionary leadership. By Kendra Wehmeyer. (pdf) or (text) | |
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Think Retail. So what about shopper marketing? By Tim Manners. (pdf) or (text) | |
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The Obama Challenge. One should never waste a good crisis … and by all accounts this one will be a doozy. By Spencer L. Hapoienu. (pdf) or (text) | |
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Everyone Matters. You’ve got to give to get … but the best gift is the one that comes from your heart. By Dori Molitor. (pdf) or (text) | |
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Crisis of Relevance. If irrelevance got us into this fix, then relevance can get us out of it. By Tim Manners. (pdf) or (text) | |
