From: Jordan Bochanis <jordan_bochanis@brzoom.com>
Date: Wed, 23 Jan 2002 07:23:37
To: Tim Manners <editor@reveries.com>
Subject: MORE AWARDS, PLEASE!
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It seems as though I just groggily grabbed for my remote control and turned off the American Music Awards, being able to take no more, when suddenly, I find myself groggily grabbing for that same remote to do away with the Golden Globe Awards.
Yes, another "Awards Season" is upon us.
Time for the entertainment industry (along with almost every other industry on earth) to shower itself with praise, attention, brass, crystal, Lucite and assorted other trophy materials.
Lucky for us, most of it is televised.
Frankly, I need to know that Tom Hanks' wife talks on her cell phone while we're watching commercials. I need to see that Jon Voight, although owning a tuxedo, stubbornly refuses to wear a tie of any kind, opting for some sort of black button-like fixture. I need to see Russell Crowe making a heartfelt speech about how meaninglessness-in-the-grand-scheme-of-things what he does is, and read every last word of it off his notes.
And that's just the Golden Globe Awards.
By the time March rolls around, I will have seen every big motion picture of last year deconstructed to the point that not only will I know who the sound editors, costume designers and art directors are for each nominated film, I will learn the names of the winner's spouse, their children and in some cases, their pets.
Televised awards shows have become another major American sport season, filling a gap that even the promise of a football league run by wrestlers could not. With that, the Oscars have become a Super Bowl-like event, complete with at-home viewing parties (which probably pre-date the Super Bowl) and "premiere" advertising as well -- last year Pepsi launched its ubiquitous Britney Spears campaign on the Oscars.
When it comes to pure talk value, there's probably no other televised event that compares to the Oscars. Saturday Night Live created an on-going character based on Angelina Jolie's brother (son of the tie-less Jon Voight) due to nothing more than his appearance on the Oscars. Well, maybe also due on the fact that he tongue-kissed his movie star sister on global TV. But hey, it was the Oscars! No one gets that excited over a Blockbuster Award.
So whomever you're rooting for, get your bets in early, be prepared to stay up late, and if you miss any of the awards, just check the movie advertisements in the paper the next day. They'll be right there on the top, just above the quote from the guy from The Christian Science Monitor.
Jordan Bochanis is Concept Director of Bochanis, Rogan, Zoom, a marketing services agency with offices in Connecticut and Louisiana. He may be reached via email at jordan_bochanis@brzoom.com
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