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LESLIE KILGORE, chief marketing officer, Netflix (Jan 06)
KAREN JONES, vp advertising, DHL (Jul 05)
DEAN BARRETT, global brand officer, McDonald's (Nov 04)
CATHY CONSTABLE, vp brand management, AT&T (Jan 04)
BURTCH DRAKE, president and CEO, AAAA (Mar 02)
SCOTT GOODSON, ceo, StrawberryFrog (Oct 00)
BOB LIODICE, president and ceo, ANA (October 03)
MATT MILLER, ceo, AICP (August 01)

AUTOMOTIVE
JAN THOMPSON, vp marketing, Nissan/Infiniti USA (Jul 06)
DAN CHASINS, president, Saab USA (Sep 02)

BEVERAGE MARKETING
MIKE SCHOTT, president and coo, SoBe Beverages (Feb 98)
SHERYL ADKINS-GREEN, svp marketing, Snapple (Jun 03)

BRAND MANAGEMENT
JEFF HILL, co-founder, Meridian Consulting Group (Jan 97)
ERIC HOFFERT, co-founder, Magnifi, Inc./Emmperative (Dec 99)

CAREERS IN MARKETING
JEFF TAYLOR, ceo, Monster.com (August 00)

CATEGORY MANAGEMENT
JOHN CLEVENGER, managing director, Merdian Consulting (Jul 06)
PAUL KELLY, president, Silvermine Consulting (Oct 96)

CAUSE MARKETING
GARY HIRSHBERG, president and CEO, Stonyfield Farms (June 02)
TOM INDOE, president, Newman's Own (March 99)
TRISH MAY, ceo, Athena bottled water (Oct 03)

CO-MARKETING
CHRIS HOYT, president, Hoyt & Company (Jan 97)
MEL KORN, ceo, Saatchi & Saatchi Collaborative Marketing (September 99)

CONSUMER ELECTRONICS
REGGIE FILS-AIME, president, Nintendo of America (Mar 07)
STEVE WOZNIAK, co-founder, Apple, Inc. (Mar 07)
PETER MOORE, global marketing chief, Microsoft Xbox (Nov 04)
GEOFFREY FROST, chief marketing officer, Motorola (Sep 05)
MATT WISK, chief marketing officer, Nokia (Apr 03)

DATABASE MARKETING
HILLARY BILLINGS, chief marketing officer, Red Envelope, (Nov '01)
STEVE FULLER, vp/general manager, L.L. Bean TRAVELER, (April '01)
KENN DEVANE, ceo, MineTech, (June '01)

ENTERTAINMENT MARKETING
TOM BOYLES, svp, loyalty marketing, Disney Parks & Resorts (Nov 06)
MARIO D'AMICO, chief marketing officer, Cirque du Soleil (Jul 02)
NORM ELDER, chief marketing officer, Universal Parks Worldwide (Apr 04)

FASHION MARKETING
JOCHEN ZEITZ, ceo, Puma (Dec '02)

FINANCIAL SERVICES MARKETING
JIM HEDLESTON, vp global brand media, American Express (September 06)
DAVID BYERS, chief marketing officer, H&R Block (August 01)
DEBRA COUGHLIN, svp marketing, Mastercard (Feb 03)
JIM SPEROS, chief marketing officer, Ernst & Young (October 02)

FOOD MARKETING
ARI WEINZWEIG, co-founder, Zingerman's Deli (Jan 04)

HEALTHCARE MARKETING
JAY SILVERSTEIN, chief marketing officer, Oxford Health Plans (August 97)

KIDS MARKETING
REGGIE FILS-AIME, chief marketing officer, Nintendo (July 04)
KENN VISELMAN, Teletubbies (December 98)

MARKETING STRATEGY
TIM MANNERS, author, Relevance (Sep 08)
SETH GODIN, author, Permission Marketing (Nov 03)
MICHAEL SCHRAGE, co-director, M.I.T. Media Lab(March 01)
WATTS WACKER, founder, First Matter (November 00)

MARKETING TO WOMEN
MARY LOU QUINLAN, founder, Just Ask A Woman (July 00)

MARKETING RESEARCH
ANDY GREENFIELD, president, Greenfield Consulting Group (Jan 97)

MEDIA
TIM ARMSTRONG, vp advertising, Google (Apr 03)
ADRIENNE BRODEUR, editor in chief, Zoetrope All-Story (Feb '02)
KENDALL CROLIUS, chief marketing officer, Forbes (Feb '03),
MARIO GARCIA, design chief, The Wall Street Journal (Nov '02)
DOUG McMAHON, chief marketing officer, CNBC (Jan '00)
MARTIN NISENHOLTZ, president, NYTimes.com (Jan 97)
KATHY PINCKERT, chief marketing officer, Naked News (Jan 02)
DAVID RIEMER, svp marketing, Yahoo! (Jan '03)
ARTIE SCHEFF, chief marketing officer, The History Channel (March 01)

MULTICULTURAL MARKETING
SAM CHISHOLM, president, Chisholm Mingo Group (November 99)

MUSIC
CONSTANTINE MAROULIS, finalist, American Idol (Nov 06)
CHRIS MARTIN, ceo, Martin Guitars (May 03)
ROGER McGUINN, founder, The Byrds (October '01)

PACKAGED GOODS MARKETING
HEDY LUKAS, svp integrated marketing, Kimberly-Clark (Sep 08)
TRACY VanBIBBER, senior vp sales, Dial (Jul 08)
LISA KLAUSER, shopper marketing chief, Unilever (May 08)
DINA HOWELL, shopper marketing chief, Procter & Gamble (May 07)
DONNA STURGESS, vp innovation, GlaxoSmithKline (Jul 06)
JACK HABER, chief web officer, Colgate Palmolive (Dec 98)
BOB WEHLING, chief marketing officer, Procter & Gamble (Feb '02)


POLITICS
MIKE McCURRY, press secretary, The White House (June 00)

PROMOTION MARKETING
JEFF MCELNEA, ceo, Einson Freeman, Inc. (Oct 96)
ZIPATONI COMPANY, partners, (Oct 96)

RETAILING
BILL AGEE, chief marketing officer, IKEA (Jan 09)
DAVID NIGGLI, president, FAO Schwarz (Nov 08)
BOB THACKER, chief marketing officer, OfficeMax (Sep 08)
JIM ADAMS, executive director marketing, Chipotle (Mar 08)
DEE Mc LAUGHLIN, vp marketing, Virgin Megastores (Jan 08)
PAUL LATHAM, vp membership & marketing, Costco (Nov 07)
SIMON UWINS, chief marketing officer, Tesco Fresh & Easy (Sep 07)
ANN HAND , svp global brand marketing, BP (Jul 07)
JOHN FLEMING, chief marketing officer, Wal-Mart (Mar 06)
MARK MEARS, chief marketing officer, Blimpie (Jan 06)
ANNE SAUNDERS, svp marketing, Starbucks (Nov 05)
CHUCK RUBIN, chief marketing officer, Office Depot (Jul 05)
DENNIS SYRACUSE, chief marketing officer, Sony Style (Mar 05)
BURT FLICKINGER, managing partner, Reach Marketing (August 99)
BETH KAPLAN, chief marketing officer, Rite Aid (July 99)
MIKE SHINALL, co-founder, Meridian Consulting Group (April 99)
BOB THOMAS, chief marketing officer, AutoNation (August 98)
MEL ZIEGLER, co-founder, Banana Republic and ZoZa.com (December 00)

SPONSORSHIPS
JOE PERELLO, chief marketing officer, New York City (Sept 03)

SPORTS MARKETING
RICK BURTON, chief marketing officer, U.S. Olympic Commitee (Jul 08)
LISA BAIRD, svp marketing, National Football League (Jan 07)
RICK BURTON, director, Warsaw Sports Mktg Ctr, University of Oregon (Jan 01)
MATT MANNELLY, chief marketing officer, U.S.Olympic Committee (Dec 01)
'BODY BY JAKE' STEINFELD, founder, Major League Lacrosse (Jun 02)
REGGIE WILLIAMS, vp/sports development, The Disney Company (May 97)

TRAVEL & LEISURE
SCOTT DEAVER, chief marketing officer, Avis Rent-A-Car (Nov 03)
TIM MAPES, chief marketing officer, Song Airlines (May 04)
JOHN RIORDAN, chief marketing officer, Virgin Atlantic Airways (Nov 02)
SCOTT WILLIAMS, chief creative officer, Starwood Hotels & Resorts (Mar 03)

ESSAYS
THE OBAMA CHALLENGE, Spencer Hapoienu (Jan 09)
EVERYONE MATTERS, Dori Molitor (Jan 09)
CRISIS OF RELEVANCE, Tim Manners (Jan 09)
BLUE NOISE, Donna Sturgess (Jan 09)
THE 5&10, Tim Manners (Jan 09)
PLAYING CHECKERS, Tim Manners (Nov 08)
SWEET AS MEDIA, Tim Manners (Sep 08)
SEVEN WORDS, Tim Manners (Jul 08)
TOP OF THE POPS, Tim Manners (May 08)
BORN TO WIN, Tom Harrision (Mar 08)
SUPERMARKET SWEEP, Tim Manners (Mar 08)
INNOVATION = SIMPLICITY, Charlie Tarzian (Jan 08)
HOT COMMODITIES, Michael Cornell (Jan 08)
WAG THE DOG, Tim Manners (Nov 07)
MEDIA CREEP, Tim Manners (Sep 07)
MISTAKEN IDENTITY, Tim Manners, (Jul 07)
THE DIP, Seth Godin (May 07)
ON SHOPPER MARKETING, Joe Celia (May 07)
LET THERE BE BOP, Jim Schroer (Jan 07)
STILL IS THE NEW MOTION, Bernie Trueblood (Jan 07)
INNOVATION & ORGANIC GROWTH, Tim Manners (Jan 07)
CUSTOMER A.D.D., Robert Forrester (Nov 06)
MARKETING'S DIVIDEND, Jim Gregory (Nov 06)
GUS PRIEMER WAS RIGHT!, Spencer Hapoeinu (Sep 06)
JORDAN BOCHANIS, Go Away (popular culture)
PETER BREEN,
Store Check, (in-store marketing)
SCOTT GOODSON, Frog Bull (essays on advertising)
HUNTER HASTINGS, CMO Memo (marketing strategy)
CHRIS HOYT, Out There (retail strategy)
DENNIS TROYANOS, Higher to Inspire (careers and management)

SURVEYS
POINTS OF PAIN (Jan 09)
THOUGHT LEADERS (Nov 08)
HEART of STARBUCKS (Sept 08)
GREEN FATIGUE (Jul 08)
THE HUB TOP 10: Shopper Marketing (May 08)
BLISSFUL IGNORANCE (May 08)
LIKE SHOPPING? (Mar 08)
THE HENDRIX MOMENT (Jan 08)
CARD-CARRYING LOYALTY (Nov 07)
CYBERSPACE ODYSSEY (Sep 07)
THE 27-MONTH PLAN (Jul 07)
CHAIN REACTION (Jul 07)
THE POWER OF PACKAGING (Jul 07)
SHOPPER-CENTRIC SUCCESS (May 07)
THE OTHER SIDE OF MOM (Mar 07)
3 PARDOXES OF INNOVATION (Jan 07)
LOYALTY, HARLEY STYLE (Nov 06)
IF NOT TV ... ? (Sep 06)
CO-MARKETING (Mar 06)
MINING THE BLOGOSPHERE (Jan 06)
JUMP STARTING GROWTH (Mar 05)
VOLUNTEER VOGUE (Jan 05)
TOTAL TOUCHPOINT MARKETING
INNOVATION v. ROI
CAN EMAIL MARKETING BE SAVED?
CROSSOVER BRANDS
FROM TELEVISION TO DECISIONVISION
ACTIVATE YOUR ASSETS!
MOBILE PHONES AS MEDIA?
OBESITY & MARKETING
RESPONSIBILITY IN MARKETING?
IDEAS v. IMPLEMENTATION
AT WHAT PRICE SALES?
SUPER BOWL ADS: ANACHRONISM?
COOLEST NEWS OF 2002
HOW'S IT INTEGRATING?
INNOVATIVE, ARE YOU?
HOW'S YOUR R.O.I.?
RETAIL STRATEGY?
CREATIVITY BE DAMNED?
WHAT IS CRM?
POP (CULTURE) QUIZ
WHERE'S YOUR EDGE?
WHERE'S THE BIG IDEA?
WHAT'S COOL FOR KIDS?
WHAT'S ON YOUR MIND?
CAN RETAIL BE MEDIA?
HISPANIC MARKETING?
MARKETING WASTE? (PDF)

DISCUSSIONS
NEXT BIG THING (Jan 09)
BACK IN BED (Nov 08)
SCREEN TEST (Sep 08)
LOST & FOUND (Jul 08)
SIXTH SENSE (May 08)
RETAIL'S DETAILS (Mar 08)
IMAGINE (Jan 08)
HOOK LINE & LOYALTY (Nov 07)
TUNE IN, OPT OUT (Sep 07)
EYE OF THE ICON (Jul 07)
INSIDE INSIGHTS (May 07)
HOLDING THE BAG (Mar 07)
WHERE'S THE BIG IDEA? (Jan 07)
RINGING UP RETAIL (Nov 06)
ECONOMICS OF IMAGERY (Sep 06)
HOW'S IT GROWING? (Jan 06)
RETAIL DESIGN LANGUAGE (Nov 05)
CMO ROUNDTABLE II (May 05)
CMO ROUNDTABLE I (Sep 04)
RETURN ON INNOVATION
INTRODUCING THE OUTERNET?
ARE YOUR ASSETS ACTIVATED?
OF OBESITY & MARKETING
WHEN IT COMES TO KIDS
BUT WILL IT WORK?
AT WHAT PRICE, VALUE?
CREATIVITY BE DAMNED?
RETAIL STRATEGY?
WHAT IS CRM?
HOW'S YOUR R.O.I.?, Marketing Analytics
HOW BRAINY IS YOUR BRAND?, Intellectual Capital
CRITICAL MASS MEDIA , Marketing ROI
COOL FOR KIDS, Kids Marketing
EMOTION V. REASON, Consumer Insights
GO TO MARKET SMARTS, Distribution Strategy
ONLINE OFFLINE ANSWERS, Integration Strategy
THE NEW SUPER AE, Agency Management

WHITE PAPERS
AN INNOVATOR'S BLUEPRINT (Jan 09)
SECRET SAUCE (Jan 09)
SOLUTIONS WITHOUT WALLS (Jan 09)
GREEN PRAGMATISM (Jan 09)
BOX OF TOOLS (Jan 09)
RETAIL AS RUNWAY (Jan 09)
THE SHOPPER'S JOURNEY (Jan 09)
T-MINUS TEN (Jan 09)
A MIGHTY WIND (Jan 09)
SHOELESS COBBLERS (Jan 09)
THE PERFECT STORM (Nov 08)
FLYING FEARLESS (Nov 08)
CUT THE MUSTARD (Nov 08)
CONNECT THE DOTS (Nov 08)
RETAIL AS HABITAT (Nov 08)
THE 0.3% SOLUTION (Nov 08)
BRAND DIGITAL (Nov 08)
THE MISSING LINK (Sep 08)
PATH TO PURCHASE (Sep 08)
SHOPPING FOR SUPERSTARS (Sep 08)
RETAIL AS THEATER (Sep 08)
HOWLIN' WOLVES (Sep 08)
SHOPPER STRUCTURE (Sep 08)
DEAD OR ALIVE? (Jul 08)
08.08. 08 (Jul 08)
NEAR-SITED SPECTACLES (Jul 08)
RETURN OF THE FLEMOIDS (Jul 08)
HARLEY KNOWS BEST (Jul 08)
INSIGHTS INTO IDENTITY (Jul 08)
SOLVING FOR SHOPPERS (May 08)
IN DOVE WE TRUST (May 08)
THE PINK-COLLAR SHOPPER (May 08)
FUN WITH FORMATS (May 08)
THE TOTAL PACKAGE (May 08)
MOVING TARGETS (May 08)
BRAIN-WAVE INNOVATIONS (May 08)
SCION SPEAK (May 08)
BEST IN CLASS (Mar 08)
MERCHANDISING 2.0 (Mar 08)
ENTERTAINING TRUST (Mar 08)
CENTER OF ATTRACTION (Mar 08)
TIP THIS (Mar 08)
BRAND SLIDERS (Jan 08)
POINTS OF INNOVATION (Jan 08)
TEENY SHOPPERS (Jan 08)
THE DNA of ROI (Jan 08)
ACCELERATE YOUR INNOVATION (Jan 08)
THE SENSORY POTENTIAL (Nov 07)
TWINSUMER TSUNAMI (Nov 07)
UNISYS UNLEARNS (Nov 07)
EMOTIONAL DATA (Nov 07)
WAYFINDING LOYALTY (Nov 07)
MILKING DAIRY (Nov 07)
ALIVE ON ARRIVAL (Nov 07)
7-D LOYALTY (Nov 07)
GOOGLE, SCHMOOGLE (Sep 07)
ACROSS THE DIVIDE (Sep 07)
SHOPPING SIMPLIFIED (Sep 07)
ACTIVE DESIGN (Sep 07)
KA-BOOM, KA-CHING (Sep 07)
SNEAKING UP (Sept 07)
SMALL & GREEN (Sep 07)
CULTURE OF SHOPPING (Jul 07)
TEN YEARS AFTER (Jul 07)
BRANDS IN THE BALANCE (Jul 07)
PATH TO PURCHASE (Jul 07)
BRANDING AT THE CORE (Jul 07)
MICRO-COMMUNITIES (Jul 07)
THE "O" FACTOR (May 07)
HEINEKEN'S DIAMOND (May 07)
CRACKING THE NUTCRACKER (May 07)
SHOPPER INSIGHTS MACHINE (May 07)
MAINSTREAM LATINO (May 07)
STOPPING SHOPPERS (May 07)
AVERAGE TO APPLES (May 07)
ORGANIZE TO LOCALIZE (May 07)
PENCILS & TOWELS (May 07)
A NEW PRIORITY (May 07)
THE HUMAN TOUCH (Mar 07)
WHAT'S THAT SOUND? (Mar 07)
GET FRESH AT RETAIL (Mar 07)
HERE COMES TESCO (Mar 07)
LA VIDA LAROSA (Mar 07)
RUFFLING THE GOLDEN LION (Mar 07)
A NEW MEDIA MODEL (Mar 07)
MICROSOFT'S CULTURAL CONNECTION (Mar 07)
SQUARE BAGELS! (Mar 07)
THE SAFEWAY TO GROW (Jan 07)
DISRUPTING SPONSORSHIPS (Jan 07)
ART OF SHOPPING (Nov 06)
AT THE CROSSROADS (Nov 06)
COLOR OF IDEAS (Nov 06)
THE EMOTIONAL TRUTH ( Sep 06)
NIKE DOES IT (Sep 06)
ASHES TO ASHES (Sep 06)
DISRUPTING THE CONVERSATION (Jul 06)
THE BLUE STANDARD ( Jul 06)
NO PAIN, NO GAIN (Jul 06)
ACCOUNTABLITY: YOURS (Jul 06)
LITTLE GUY LESSONS (Mar 06)
KINETIC BRANDING (Mar 06)
TRIED AND TRUE (Mar 06)
RETAILERS RISING (Mar 06)
INNOVATION IMPERATIVE (Mar 06)
STRATEGIC FILM CONTENT (Mar 06)
10,000,000 FLIES (Mar 06)
DOMINANT IS SEXY (Jan 06)
DISRUPTING THE SUPER BOWL (Jan 06)
THE LOYALTY LADDER (Nov 05)
WHO'S AFRAID OF WAL-MART? (Nov 05)
WHERE IS WIRELESS? (Sep 05)
INSIDE INTEL ONLINE (Sep 05)
STRATEGY OF ENGAGEMENT (Sep 05)
MARKETING MIX MAXIMIZED (Sep 05)
MARKETING TO INDIVIDUALS (Jul 05)
INSIDE INSIGHT (May 05)
BIG-B to LITTLE-B MARKETING (May 05)
9-to-5 REDEFINED (May 05)
BRIDGING SALES & MARKETING (Mar 05)
TOTAL STORE SOLUTIONS (Jan 05)
ROI IS NOT ENOUGH (Jan 05)
CURING BRAND CHAOS (Nov 04)
BIG IDEAS AT RETAIL (Nov 04)
WHAT'S WRONG WITH MARKETING? (Sep 04)
HOW P&G LEVERAGES SCALE (PDF)
MAKING MARKETING PAY (PDF)
EIGHT PROMOTIONAL MINDCRACKERS, (PDF)
BRAND AMBASSADORS, (PDF)
ENTERPRISE MARKETING MANAGEMENT (PDF)
CRITICAL MASS MARKETING, (PDF)
THE ONLINE UPSIDE, (PDF)
THOUGHT LEADERSHIP, (PDF)






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