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Rick Burton promotes peace, love and the Olympic Games as marketer-in-chief of the U.S. Olympic Committee. An exclusive Q&A interview by Tim Manners.
(pdf) or (text)
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The ultimate shopper insight is that sales and marketing need to think as one. An exclusive Q&A interview with Lisa Klauser of Unilever by Tim Manners. (pdf)
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Marketing chief Jim Adams says Chipotle wants to change everything. One burrito at a time. An exclusive Q&A interview by Tim Manners. (pdf)
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Virgin Megastores sails where others sank. Dee Mc Laughlin tells how. An exclusive Q&A interview by Tim Manners. (pdf)
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Marketing chief Paul Latham doesn't just create loyalty to Costco. He personifies it. An exclusive Q&A interview by Tim Manners. (pdf)
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"The outside of the store itself is like a brand statement," says Fresh & Easy CMO Simon Uwins. "The same is true inside the stores." An exclusive Q&A interview by Tim Manners (pdf)
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For Ann Hand of BP, brand identity means making the retail experience "a little better." An exclusive Q&A interview by Tim Manners. (pdf)
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Procter & Gamble shopper-marketing chief Dina Howell says the proof in retail's potential is in the bottom line. An exclusive Q&A interview by Tim Manners. (pdf)
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Nintendo U.S. president and chief operating officer Reggie Fils-Aime on the hows and whys of Wii's winning ways. An exclusive Q&A interview by Tim Manners. (pdf)
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Apple co-founder Steve Wozniak says good technologists are the best marketers. By Tim Manners. (pdf)
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Lisa Baird, senior-vice president of consumer products and marketing of the National Football League, says innovation is the name of the game. An exclusive Q&A interview by Tim Manners. (pdf)
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Knowing what to do next to make every vacation a perfect vacation -- that's how Tom Boyles is building guest loyalty at Disney Parks and Resorts. (pdf)
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Constantine Maroulis -- an American Idol -- on the vagaries of fan loyalty and life after 30 million viewers. (pdf)
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American Express engages high-spending consumers with high-technology media. An exclusive chat with Amex global brand chief, Jim Hedleston. (more)
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Nissan vice president Jan Thompson on how a passion for "vibrant design" is driving a high-wire revival of a formerly faltering brand. A HUB magazine exclusive conversation, with Tim Manners. (pdf)
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Best Buy chief marketing officer Mike Linton says letting customers customize is a key to loyalty, innovation and growth. A HUB magazine exclusive conversation, with Tim Manners. (pdf)
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Growing big while staying local is Wal-Mart's biggest challenge, says CMO John Fleming. An exclusive HUB interview by Tim Manners. (pdf)
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Having changed the way more than four million Americans watch movies, CMO Leslie Kilgore reflects -- and projects what's next for Netflix. An exclusive HUB interview by senior editor Rick Leonard. (pdf)
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Anne Saunders, svp of marketing for Starbucks, says creating customer loyalty starts with just one thing: A really great coffee house. An exclusive HUB interview by Tim Manners. (pdf)
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Geoffrey Frost, The chief marketing officer of Motorola, on the success of the Razr, the meaning of the Pebl, and "the future of the device formerly known as the cell phone." (pdf)
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