VERBATIMS |
|
In which product/service category is it
most difficult to measure marketing results? |
| For any product category it depends upon the method of "promotion/advertising". |
| restaurant |
| intangible services such as electricity or water, because customers in many areas can't choose between suppliers |
| power tool accessories |
| travel |
| Services/Consulting |
| IT |
| Service Related Businesses |
| tourism/travel |
| Seasonal Items |
| marketing services |
| all |
| Non-profit |
| prepaid services |
| B to B services |
| travel & tourism |
| Categories like tourism, where you can't control the quality of the product. |
| don't know |
| publishing |
|
services |
|
consumer electronics
|
| Services |
| professional services |
| b2b |
| biz to biz |
| energy |
| paper |
| services |
| professional services |
| chemicals |
| quick service restaurants |
| jewelry |
| financial servies |
| all are measureable |
| consulting |
| Service Organizations |
| hospitality & tourism |
| engineering |
| business automation software |
| media content |