VERBATIMS |
How would you characterize the level of data availableto analyze the effectiveness of your marketing programs? |
| too expensive |
| ineffective |
| Need qualitiative as well as quantitative |
| either too much or too little depending |
| not the correct data |
| not accurate data-unreliable numbers |
| not appropriate |
| Too much information is available that clouds the real results |
| lots of bad data, little good data |