"Other" Responses
For what purposes does (or would) your company monitor blogs? (check all that apply)
Other: Sales Opportunities
Other: Industry trends and thought leadership
Other: they really don't care
Other: what the competition is saying about the field
Other: PR
Other: search engine optimization (links from highly ranked sites are a plus)
Other: Technology know-how
Other: monitor as a marketing tool. Who is using and how. check applicants.
Other: Expert analysis of an industry. Expert commentary weighing the market landscape. Expert insight.
Other: Starbucks considers blogs a 'weak' media source... worth looking at - but taken with a grain of salt
Other: Trends
Other: Don't know
Other: investigative reporting. common sense analysis of complex issues
Other: Company blocks blogs so employees cannot read/participate
Other: Product imrpovements
Other: To find issues/trends for potential articles in Market Leader
Other: trends
Other: new product availability buzz
Other: Marketing trends
Other: general insights
Other: Upcoming companies that we can partner with, ego surfing
Other: The best blogs are insightful and incite ideas. For example: Seth Godin. Tom Peters. Tim Manners.
Other: things I care about
Other: trends
Other: Information on the marketplace as whole -- not just in my area
Other: stayiing in touch with the leading edge, even if unrepresentative