"Other" Responses

How does your company or brand view the potential of blogging as a marketing tool?
Other: don't know personally
Other: Again... Depends on the client (marketer)
Other: Over the past year, the buzz has begun and upper managers have mentioned them as potential projects for the future.
Other: Not so much in having a blog, but in being able to monitor trends and needs through blogs
Other: yes, it is a marketing tool, but not int he classic, conventional sense. tricky question.
Other: difficult to see the marketing applications as blogs are currently positioned