"Other" Responses

Which, in your opinion, is more important for marketers:
Other: It's not about the bloggers... It's about their audience. A blogger may help get at a topic relevant to your customers. A blogger is an article writer for a magazine where the reader can immediately respond. It's nice to have a blogger create a conversation - but it's more important to track the responses.
Other: not sure
Other: As part of a multi faceted market research toolkit