"Other" Responses
If "yes" above, what is the purpose of this site (check as many as apply)?
Other: to provide industry insights
Other: thought leadership
Other: discuss issues relevant to our industry
Other: Expose readers to our product and people
Other: To promote our unique talents is a key service industry by demonstrating superior knowledge
Other: Publicity
Other: Resource of information
Other: add to the information about who we are.
Other: promotion
Other: to be a resource or connection point for those interested in current trends
Other: self promotion, to correct misinformation, and to highlight issues
Other: Educate visitors about the marketplace -- digital retailing/merchandising industry is still very new
Other: provide general information (not company-specific) on the market
Other: to promote brands and products
Other: to promote our industry (which is not widely known)
Other: generate excitement about our company
Other: to act as a thought leader in the industry
Other: internal blog for sharing info, trends, thoughts about brands, clients, work and current news
Other: To offer an analysis of policy issues
Other: to inform consumers and create brand community
Other: To provided the company's perspective on the market
Other: To promote the brand
Other: become a thought leader
Other: To share opinions and engage in ongoing convesations with our readers about those opinions.
Other: To promote a brand
Other: To build relationships and brand trust
Other: As an information service and as a marketing tool.
Other: To share information
Other: marketing thru word of mouth
Other: To inform
Other: to position the company as a leader and knowledgeable in its area
Other: internal communication and collaboration
Other: Inform consumers of new products and features
Other: to communicate our message in a less marketingy way
Other: To give our company a personal impression
Other: provide value-added content; form relationships with customers; new biz development
Other: to connect with our customers
Other: marketing and promotion
Other: Used as an extension of my newsletter
Other: thought leadership
Other: provide information and tips
Other: In my case it's a charity and it's a chance for volunteers to describe what they did and consequently, what we do
Other: education and awareness
Other: To highlight our expertise and people
Other: To provide updates to interested parties/clients
Other: to build brand awareness
Other: engage in conversation and information exchange with marketplace
Other: To share marketing/branding point of view
Other: to connect with customers about where we're going
Other: To spread our company's point of view