VERBATIMS |
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Which of the above, in your opinion, is most important to know?
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| Topics of interest with consumers.........what they care about...........why? |
| Early warning |
| Early warning |
| Word of mouth |
| overall business or brand health monitoring |
| General consumer understanding |
| General consumer understanding |
| Issues |
| Competitive Information |
| Specific consumer likes/dislikes about products |
| General Consumer Understanding |
| Early warning signals on issues |
| Overal brand monitoring |
| consumer likes/dislikes |
| Brand health |
| potential product/service improvements |
| Campaign Tracking |
| general consumer understanding |
| Consumer likes/dislikes |
| Whether people are aware of our brand |
| General conusmer understanding |
| competitor information |
| consumer likes/dislikes |
| All of them really, which boil down to: understanding and being plugged into the marketplace |
| Consumer reaction to products |
| Early warning signals on issues |
| Specific consumer like/dislikes |
| Industry trends and thought leadership |
| competitive information |
| General consumer understanding |
| potential service improvements |
| Potential product or service improvements |
| general consumer understanding |
| Early warnings |
| overall business or brand health |
| Competitive information |
| word of mouth |
| consumer understanding |
| consumer likes/dislikes |
| customer understanding |
| ALL |
| Overall business or brand health monitoring |
| word of mouth |
| Early warning signals on issues |
| Specific consumer likes/dislikes about products/services |
| consumer understanding |
| Campaign tracking |
| Competitive tracking |
| Specific consumer likes/dislikes |
| Trends, culture |
| Consumer likes/dislikes |
| Early warning signals on issues |
| consumer perceptions |
| competitive |
| competitive information |
| early warning |
| general consumer understanding |
| Client/Consumer understanding |
| to get a general pulse on what my consumer base thinks about my company and the competition |
| Early Warning Signals |
| Specific consumer likes/dislikes about products/services |
| Specific consumer likes/dislikes about products/services |
| issues |
| Competitive activity |
| Early warning signals on issues |
| Expert analysis of an industry. Expert commentary weighing the market landscape. Expert insight. |
| consumer understanding |
| Overall business and brand health monitoring |
| Consumer likes/dislikes...what are they saying about us and the work we do |
| Early warning signals |
| overall brand health |
| Specific consumer likes/dislikes about products/services |
| negative WOM |
| early warning signals |
| LIkes/dislikes |
| Specific consumer likes/dislikes |
| Overall business or brand health |
| word of mouth |
| Specific consumer likes/dislikes about products/services |
| early warning signals on issues |
| Early warning signals |
| Early warning signals |
| Early warning signs on issues |
| early warning signals |
| early wanring signs on issues |
| specific consumer likes/dislikes |
| early warning on issues |
| Specific consumer likes/dislikes |
| Early warning signals |
| Business monitoring |
| Early warning signals on issues |
| Early Warning |
| overall business or brand health monitoring |
| potential product/service improvements |
| Word of mouth |
| product/service improvements |
| It depends on what the blog is generally covering and what the commentary is focused on. |
| Overall business or brand health monitoring |
| Overall business/brand monitoring and specific consumer likes/dislikes |
| Word of Mouth on spokespeople/affiliations |
| general consumer understanding |
| General Consumer Understanding |
| Word of Mouth |
| general consumer understanding |
| early warning signals |
| Potential product/service improvements |
| Word of Mouth |
| Overall business monitoring |
| Word of mouth |
| General consumer understanding |
| General "consumer" understanding (such as don't call them consumers) |
| trends |
| Overall brand health |
| early warning signs |
| Specific consumer likes/dislikes about products/services |
| both |
| business/brand health monitoring |
| competitive information |
| consumer likes/dislikes |
| General consumer understanding |
| Consumer dislikes |
| Early warning |
| Consumer Likes and Dislikes |
| common sense analysis: as long as you are looking in the right place!! |
| consumer understanding |
| Potential product/service improvements |
| Tracking |
| Specific consumer likes/dislikes |
| #1 |
| general consumer understanding |
| Specific consumer likes/dislines about products/services |
| overall busiess health/brand monitoring |
| competitive information |
| Word of Mouth |
| potential product/service improvements |
| Spokesperson "Word of Mouth" on proudcts |
| Consumer likes/dislikes |
| Overall business or brand health monitoring |
| All of those categories give insight as to what people are thinking about. |
| early warning signals, overall health, brand monitoring |
| consumer understanding |
| Specific consumer likes/dislikes |
| early warning signals |
| Specific consumer likes/dislikes about products/services |
| specific consumer reactions to product/messaging |
| consumer insights |
| Early warning signals on issues |
| Identifying new trends |
| word of mouth |
| Specific consumer likes/dislikes about products/services |
| consumer likes/dislikes |
| General consumer understanding |
| general insight |
| General Understanding |
| Word of Mouth on spokespeople |
| Specific consumer likes/dislikes about products/services |
| General consumer understanding |
| What people are saying about my client |
| customer likes/dislikes |
| pulse of the consumer |
| General consumer understanding |
| Competitive information |
| Consumer likes/dislikes |
| trends |
| That people are spreading the word about us - in a positive manner |
| early warning signals |
| Specific likes/dislikes |
| early warning signals on issues |
| Overall brand health |
| general consumer understanding |
| Word of mouth |
| Complaints AND advertising awareness/impact/buzz |
| Specific consumer likes/dislikes about products/services |
| Early warning signals on issues |
| Negative issues on customers products or services |
| Specific consumer likes/dislikes |
| word of mouth on spokespeople affiliations, create buzz |
| General consumer understanding |
| the first |
| Early warning signals on issues |
| Early warning signal on issues |
| Latest marketing trends |
| early warning signals |
| Early warning signal on issues |
| early warning signals |
| early warning |
| depends on company objectives, but i would use most to monitor buzz on recent campaigns/products/etc |
| overall business or brand health monitoring |
| deep consumer and cultural insights |
| early warning |
| Early Warning |
| word of mouth |
| Overall business or brand health monitoring |
| Overall business or brand health monitoring |
| Early warning on potential issues |
| Consumer understanding |
| Consumer related likes/dislikes |
| Early warning signals on issues |
| Specific consumer likes and dislikes |
| what real people are saying about our clients |
| consumer likes and dislikes |
| competitive information |
| Potential product / service improvements |
| General consumer understanding |
| things I care about |
| general consumer understanding/trends |
| consumer thoughts |
| consumer reactions, where their head is |
| Consumer Understanding |
| All |
| Specific consumer likes/dislikes about products/services |
| Specific consumer likes/dislikes about products/services |
| WOM |
| early warning signals |
| Early warning signals |
| Early Warning signals |
| brand health |
| Information on the marketplace as whole -- not just in my area |
| Staying in touch with the leading edge |
| If there is something consumers feel particularly strongly about |
| general consumer understanding |
| early warning signs on issues |
| consumer insight |
| Potential product/service improvements |
| competitive information |
| Consumer likes/dislikes |
| General consumer understanding |
| Competitive Information |
| general consumer understanding |
| Early warning and specific consumer likes/dislikes |
| potential service improvements |