In most cases, is retail a good place to build your brand's identity?
		Response Percent	Response Count
Yes		83.2%	139
No		16.8%	28
Why or why not? (please specify)			119
	answered question		167
	skipped question		3

Are most retailers more of a help or a hindrance to a manufacturer's brand-identity objectives?
		Response Percent	Response Count
Help		12.4%	21
Hindrance		30.8%	52
Neither		15.4%	26
Both		41.4%	70
Why? (please specify)			120
	answered question		169
	skipped question		1

Are most manufacturers more a help or a hindrance to a retailer's brand-identity objectives?
		Response Percent	Response Count
Help		28.5%	47
Hindrance		16.4%	27
Neither		27.3%	45
Both		27.9%	46
Why? (please specify)			107
	answered question		165
	skipped question		5

Which of the following tactics have worked best for your brand at retail? (pick all that apply)
		Response Percent	Response Count
Packaging		77.4%	130
Displays		76.2%	128
In-Store TV		13.1%	22
In-Store Radio		6.6%	11
Special Events		51.2%	86
Special Offers		44.6%	75
Customer Service		28.6%	48
Kiosks		20.2%	34
Store-within-a-Store		30.4%	51
Loyalty Programs		32.1%	54
Circulars		23.2%	39
All of the Above		6.0%	10
None of the Above		1.8%	3
Other (please specify)		11.9%	20
	answered question		168
	skipped question		2

Does your brand have a retail strategy?
		Response Percent	Response Count
Yes		72.5%	121
No		10.8%	18
Other (please specify)		16.8%	28
	answered question		167
	skipped question		3

Is your organization ready to maximize the building of brand identity at retail?
		Response Percent	Response Count
Yes		44.3%	74
No		26.4%	44
Almost		29.3%	49
Why or why not? (please specify)			55
	answered question		167
	skipped question		3

Does retail-marketing get the same respect as traditional advertising in your organization?
		Response Percent	Response Count
Yes		40.6%	67
No		44.9%	74
Almost		14.6%	24
Why or why not? (please specify)			67
	answered question		165
	skipped question		5

What is your greatest opportunity/challenge to build brand-identity at retail?
		Response Count
		122
	answered question	122
	skipped question	48

Type of company:
		Response Percent	Response Count
Manufacturer		31.9%	51
Retail		5.6%	9
Agency		25.6%	41
Service Industry		5.0%	8
Consulting Firm		13.8%	22
Marketing Services		6.3%	10
Media		2.5%	4
Academia		1.3%	2
Not-For-Profit		1.9%	3
Other		6.3%	10
	answered question		160
	skipped question		10

If Manufacturer or Service industry, which Industry:
		Response Percent	Response Count
Apparel		6.9%	7
Automotive		1.0%	1
Computer/Software		1.0%	1
Consumer Electronics		2.9%	3
Financial Services		1.0%	1
Healthcare/Pharmaceutical		3.9%	4
Media/Entertainment		6.9%	7
Packaged Goods		31.4%	32
Restaurant		4.9%	5
Retail		5.9%	6
Telecomm		2.0%	2
Travel & Leisure		1.0%	1
Other		31.4%	32
	answered question		102
	skipped question		68

Size of Company:
		Response Percent	Response Count
Less Than $500MM		63.7%	100
$501MM - $999MM		12.1%	19
$1B - $2B		6.4%	10
$2B-$5B		6.4%	10
$5B- $10B		5.1%	8
$10B+		6.4%	10
	answered question		157
	skipped question		13

Number of years in marketing:
		Response Percent	Response Count
More than 15		61.0%	97
Ten to 15		16.4%	26
Five to 10		13.2%	21
Fewer than 5		9.4%	15
	answered question		159
	skipped question		11