| Which of the following tactics have worked best for your brand at retail? |
| Merchandising, specifically mannequins and good lifestyle displays work best. We need to people to be able to visualize a "look" |
| we are pretty tight with dollars and really only do the bare minimum often leaving out packaging if the product doesn't require it for protection, to help the retail price, at the expense of our brand, I feel. |
| In store demos. |
| We are new and still testing |
| Bounce back coupons at outside events combining with in-store promotion. |
| I'm a consultant. Most of these can - suitably used - help a brand |
| Public Relations |
| Again selecting the boxes above do not help to figure out what are the most reliable tool. a hierarchy from 1 till 14 would have been more clever regarding the survey. |
| presenting the product so as to align with and leverage the experience being provided by the retailer is the most successful. |
| have not tried others, yet |
| Not enough $ in the budget to be effective at any one approach |
| Branding is a systemic effort that impacts all of the above as well as everything from how a company greets a caller to what charities it chooses to support. It is easy to confuse branding with advertising and vehicles of adverstising, however. |
| brand activation |
| Participation in retail flyers and/or catalogs with end cap displays builds brnad and sales. |
| pop-up retail executions, co-branded partnerships |
| because of our business, we have conducted seminars, participated in trade shows, etc. |
| organized word-of-mouth marketing initiatives such as refer-a-friend |
| Education, sales contests, providing products to the staff for personal use to build loyalty. |
| retailer specific promotion |
| Again, we are an online retailer. Customer Service is key to our growth. |