| Does your brand have a retail strategy? |
| currently, it's outlet only, but the long-term goal is to have all our major brands bee able to support their own full-price retail stores. |
| yes, usually an after thought, yet times are changing. Progressive brands are making critical changes to and making retail one of the first steps. |
| n/a agency |
| Though it is somewhat antiquated |
| Not yet. |
| In development. Deemed as a business critical issue. |
| Trying to develop one. That's what happens when the market compels a brand to come kicking and screraming to the table. But that's the bulk of contemporary brand management: untrained, arrogant, and out-of-touch. (sound-bite central, eh Tim!). |
| some of my clients do have a strategy, some don't. |
| Doesn't apply directly. But it's something I devote my time to encouraging for my clients |
| We offer advanced degrees, retail doesn't make sense. |
| Obviously, you are gone sell us the great book or marketing service toward the brand new retail strategy? If so just give one sample for free. |
| I am brand practitioner not manufacturer or retailer |
| As a new, small company...it's a loose and evolving plan at best. More than anything its a gut feeling about how the consumer relationship should feel and how best to foster that feeling. |
| Client brands all have retail strategies in our agency we help them develop this. |
| Our retail strategy is to sell to upper-middle and upper market department stores, hotels, salons, apothecaries and spas. |
| As an ad agency, we're woefully poor about managing our own brand. "Physician, heal thyself." |
| na |
| We have retail objectives and tactics - we sort of skipped over the strategy part |
| despite the bluster and sabre rattling, no. the power base at the moment is in the sales organization. This results in lots of short-term retail "fixes" and number generating tactics. The whole mindset of long-term brand building has become a prefix for "those were the good old days". |
| We try but it comes out less effective since we dilute our equity across retailers trying to do so many different things. I believe we end up with too many messages to the consumer. |
| Yes, but inconsistant. |
| not yet but we will have to work on one |
| I work for an ad agency and therefore represent numerous brands. Some have strong retail strategies because they understand the value and have allocated the money to do so. |
| Showrooms across NA tightly branded for consistent experiences yet sensitive to regional differences/needs. |
| we're a service brand, so there's no retail component. but our clients don't often seem to have a retail strategy beyond getting wide distribution. |
| work in progress |
| Use of instore POS |
| We are an online retailer; we do carefully manage our brand and that of our vendors. |