VERBATIMS
What is your definition of CRM?
And, by the way, what do those initials stand for?
Customer Relationship Management: tracking engagements with customers and maintaining current information
Customer Relationship Marketing
Customer Relationship Management. Being able to identify your customers and serve up appropriate product to suit their needs. Recognizing and appreciating their business/loyalty. Establishing a personal relationship with the customer making transactions easy to conduct (negate product switching).
Customer Relationship Management
A value-based consumer dialogue. CRM = Consumer Relationship Management
Customer Relationship Management
Customer Relationship Management - we're a software company, so it is equally important to the technical support/customer service folks as to marketing. Finding one that adequately meets the needs of both is difficult. Definition: ability to share and utilize client specific information for improved service, identifying sales opportunities, advanced marketing testing, etc.
Customer Relationship Management A system which tracks customers from awareness to purchases as well as follow up.
Customer Relationship Management
Customer Relationship Management -- a new fancy Customer Service that turns the touch by the custoomer into a positive (selling) experence
Customer Relationship Management. I see it as a way of dealing with customers that transcends every interaction a company has with their customers. It's a way of doing business that values the customer and seeks to optimize her experience.
Customer Relationship Management. An attempt to systematize the acquisition and service of customers. Doing things we should always have been doing, but doing them better and with more technology.
Customer Relationship Management
Customer Relationship Management - Managing the organisation-client relationship with existing customers. Using the relationship to its full potential and ensuring mutual benefit. I believe this is much more important than how many other organisations use CRM in the initial sales generation context, not with existing customers.
Customer Relationship Management (CRM) is a key strategic process and a customer-centric culture/value system which considers the lifetime value of a customer and puts the relationship with the customer at the heart of the business.
Customer relationship management a way of satisfying and delighting customers, without over or under investing in them
consumer relationship management Finding your most valuable consumers, understanding thier needs, delivering on those needs in ways that they find relevant and your product/service or partners can deliver
customer relationship management tools for sales and marketing to manage day to day, week to week, month to month cusotomer interations
I thought it stood for Customer Relationship Management. I haven't paid much attention to it - seems like just another buzzword for something we've been doing for years.

Customer Relationship Management - to be able to customize messages and appropriate/compelling offers to consumers
Customer Relationship Management
Customer Relationship Management Responding with personal contact to any product or service needs expressed by clients and potential clients.
Customer Relationship Management. It is the analysis of each customers business and the development of strategic marketing plans based on this analysis.
customer relationship management
Customer Relationship Management: It's communicating with consumers and engaging in dialog with them, such that we know everything about them and can learn to meet their exact needs at the exact time. The dialog aims to ensure their long-term loyalty while the Company becomes more profitable.
Customer service karma - CRM: Continuous Renewal Methods
Customer Relationship Marketing. It's the marketing strategy that enables products/services to meet the specific needs to the people you're targeting.
Customer Relationship Management is the ability to identify your post profitable customers and leverage those relationships to the point of optimal profit. Furthermore. It is the leveraging of all customer information thorughout your organization so that everybody in your organization plays a role in making your customers happy.
Customer Relationship Management -- using data to ubild smart correspondence with a cosutmer at every touchpoint over a lifetime. It eolves as the customer does
I used to be a CRM at Barnes & Noble - a Community Relations Manager!
Customer Relationship Management - or better said, a business philosophy of aligning and managing the customers interaction with your brand to best optimize their experience with your brand and continually build high value.
Customer Relationship Marketing
advanced integrated database drawing on diversified touchpoints with responses via both closed loop and employee/data interaction. Each input to output generates its own information which is further added to the main database
Consumer Resource Management Targeting all possible ways to identify, market to, capture and retain customers. Developing system to determine which ways work best to establish customer loyalty.
customer relationship marketing
Customer relationship Management. "Understanding the needs and predispositions of your customers on an individual basis, based on past buying habits and expressed interests."
Customer Retention Management: creating ongoing loyalty and brand associations among customers
CRM = Customer Relationship Marketing. I'd define it as building/maintaining a positive perception of the company w/ current & potential customers. Ultimate goal is brand equity leading to brand preference leading to brand purchases.
Consumer Relationship Marketing Developing a relationship with your consumer. Identifying those people who are purchasing your product or have the potential of purchasing your product and marketing to them in "their language." Communicating to them in a way that will appeal to them.
Customer Relationship Management
Customer Relationship Mgmt

Customer Relationship Marketing. The end game is enhancing the experience the consumer has with a brand/company at all touch points, thereby increasing preceived value and customer loyalty.
Marketing one-to-one. Managing customer relationships to maximize the value (as perceived by customers) of your product/service. Customer Relationship Marketing
CRM is the holy grail of relationship marketing. It is the method of successfully building profitable and enduring relationships with between your brand and your constituents - employees, customers, prospects, partners, channels and influencers. We all know what the initals stand for!
Customer Relationship Marketing -- Enhancing, tracking and evaluating the lifetime value of any customer, at any time. Making each and every touchpoint with your Brand both positive and consistant.
Customer Relationship Management ... a systematic approach to ensuring that our firm understands our customers and provides them with the utmost satisfaction
Customer relationship management is getting to know the customer and continually and consistently meeting needs and expectations, and developing the relationship to the point where you can begin to anticipate those needs and expectations.
customer relationship management
Although they stand for Customer Relationship Management, the term is frequently misused.
Customer retention
Customer Relationship Management The primary purpose of this is customer retention; the longer customers stay with you, the more they spend, the more they convert their friends, the less likely they go to your competition.
Customer relationship management -- but that does NOT mean the purchase of expensive software. It DOES mean looking at the problems you are solving for your customers, understanding who they are, and how they like to solve their problems with you (product, channel) and, oh, by the way, who the most lucrative customers are. It DOES mean making sure the sales team knows what service problems their customers are having -- again -- it's all about solving the customer's problems.
Customer relationship management is use of technology and marketing expertise to care for and attract new and exsisiting customers through highly effective INTEGRATED marketing/customer care programss which collect, diseminate and utilize a variety of customer demographic information.
technology implemented response to a database of customer characteristics. (I don't think it should be that way........but that is how I see it most commonly used).
Customer Relationship Management is the integration and engagement of the entire company to support a customer's needs through available resources.
Customer Relationship Management is the integration of all relevant components of a company to best serve the customer.
Customer Relationship Management. It might be better described as Customer Relationship Mining in that it is a way to maximize the profitability of a relationship with a coustomer as well as set up a customer prioritization based on total potential value, so as to focus marketing and sales efforts at targets with the greatest maximum returns on investment.
Customer Relationship Marketing.
Customer Relationship Management/Marketing. Building a loyal relationship with your best customers/consumers.
Customer Relationship Management. I'm told (since I was still in elementary school at the time) that it started to gain momentum way back in the '80's when it was simply sales force automation. It's the integration of all points of customer interaction -- from sales to marketing to service -- that allows companies to have a holistic/360 degree view of their customers.
Customer Relationship Management - enhancing the ease of your customers dealing with your organization, increasing your knwoldege about your customers to better serve them.
The generally accepted definition is "Customer Relationship Management", but I think this definition is inaccurate. It is less about relationship and more about knowledge or "snooping" now.
Customer Relationship Management -- A strategic initative for learning about your customers and keeping them connected with the company, both in a sales and non-selling mode.

Customer RETENTION Marketing
Customer Relationship Marketing Marketing to customers based on who they are: demographics, behavior, etc....
Initials stand for: Customer Relationship Management Definition: the planned and strategic/proactive management of all relationships and interactions with customers for the purpose of delighting them and thereby retaining business, obtaining new business from existing customers, and referral business from existing customers.
Customer Relationship Management is the process of building of a continuous, mutually profitable relationship with your customers
Customer Relationship Management
Customer/Consumer Relationship Marketing -- At its core, CRM is direct appreciation of a specific customer's relationship to a product or service -- Actions taken by marketer are "heard" differently because they have gone out of their way to find out about my relationship with them, to talk to me, and in essence, to show their appreciation for me as a customer. It's honest.
Customer Relationship Management, otherwise known as CRM, is quite a buzz word... but what does it actually Mean?! Actually, it means a lot of things to a lot of people... To the secretary, sending out the Christmas cards, it means having a list of client names and addresses that are correct. To the sales person, it means having an overview of all customer contracts and contacts. It also means being able to analyze client behavior and identify the most profitable relationships. To the financial department, it means having facts and figures across years and operational systems that are consistent and accurate. To the board member, it means high level overviews of business trends and costs.
Customer Relationship Managment, enterprise technology that supports the processes of managing customers and prospect pipelines in a cost effective and efficient manner.
Consumer relationship marketing - As in one to one marketing, straight from the manufacturer to the end consumer. Probably most successful in the B to B industry.
Customer Rentention Management
customer Relationship Management (by the way, the term Relationship Management was trademarked by Brierley & Partners more than 10 years ago)
Customer Relationship Management. The definition for me is a tool designed to help keep everyone apprised of the relationchip (projects, contacts, etc.) with each client. And, if possible to help determine additional sales/revenue opportunities with each client.
Customer Relationship Management: a formal means for tracking the interaction history that each customer has had with your company along with his/her preferences as a way to encourage repeat interactions (read "purchases") in the future.
It is a way of consoladating and using data derived from different departments within a company. For instance, shipping might note a slight increase of product shipped to a specific region. That data could be used to increase advertising in that area to maximize return. Or with a product that gained popularity, all departments could be notified at once that raw materials needed to increase with purchasing and warehouse also increased...making the operation seamless, without the possibility for human error. (Customer Relationship Marketing)
Customer Research Managment
Customer Relationdhip Management I believe it is the homoginization of relationships - trying to fit all relationships into a few specific categories. Perhaps I'm just jaded, though.
the standard: Customer Relationship Management
Customer Relationship Managment Rewarding current customers with one-to-one, targeted service, offers, problem resolution, etc. to drive more sales, reduce churn, expand loyalty
Customer Relationship Management
Consumer Response Matrix
Customer Relationship Management--finding systematic methodologies to cost-effectively and appropriately respond to customer needs, with an emphasis on meeting the expectations of the most valuable customers. We also strive to bring more of the potentially high-value customers into the awareness and consideration cycle.
Customer Relationship Management - the combined art and science of being attentive and responsive to the collective needs as well as expectations of customers.

Customer Relationship Management I look at it as supply chain mgmt for our customer. From every aspect of our organization through distribution.
Customer Retention Management
Customer Relationship Management - an enterprise wide initiative, typically IT driven, that allows a more efficient use of customer data for marketing, promotional and customer service related activities
Customer Relationship Marketing (who wants to be managed?). Knowing your customer well enough that you can make the right offer at the right time through the right channel. Done right, this will enhance the customer experience and improve their overall satisfaction. In turn it will help companies acquire, grow and retain their most profitable customer relationships.
Customer Relationship Management is a component of a company's brand that focuses on and, accordingly, meets the needs of its customers through a combination of trend detection and pattern analysis that identify areas of interest, personalization, methods of contact and interaction, types of responses to customer problems and needs, and ongoing (and always useful and informative) communication.
Customer Relationship Marketing: Should be a subsidiary of key account marketing, but is instead a bastard stepchild of IT (where it shouldn't be), sales, and marketing. Sales and marketing should share responsibility for it, but don't, as marketing doesn't adequately understand the need for effective customer marketing relationships.
today it's Customer Relationship Management
CRM: Customer Relationship Marketing means gathering, analyzing and using data on customers to offer them the right products at the right time.
Customer Relationship Management. Not a software. Customer Centric, Customer Oriented, Customer Obsessed.
Customer Relationship Management: Establishing a lifetime value for your customer (LVC) provides a realistic benchmark against which to create retention programs ... and determine realistic ROI's for each ... that address customer needs (the first rule of sales: find out what your customer wants and give it to them). As opposed to a strict operational focus that treats the customer as an after thought. CRM is understanding who your customers are, what they mean to your business, and committing to an ongoing "conversation" with them (creating an interactive environment in which they can participate and you listen to what they have to say) in a way that they find is meaningful. CRM answers your customer's question, "what's in it for me?"
Customer Relationship Management Developing a more customized and personalized relationship through how you treat and communicate with customers. Identifying the rational level of investment based on current and future value of each customer or segment. Developing appropriate offers and products/services based on knowing more about what your customers need, want and have bought from you and others.
Customer Relationship Management. In theory, a sequence of marketing interventions and operational changes rooted in behavioral segmentation tracking customers' interactions with the Brand. In practice, new window dressing for the same old programs. Real change is too risky.
Customer Relationship Management--so it's about managing, broadly speaking, your relations with your customers
Customer Resource Management: tracking client contacts, interactions, sales, prospects etc. Also for accounting purposes.
Customer Relations Management - and to me it means acknowleding your customers, making them feel like there is value for doing business with.
I'm going by YOUR defn. Customer Retention Management. Prior to that, I did't know what it meant. But for Customer Retention Management, its constantly taking care of the needs of the customer and finding new opportunities to sell them more, sell them up, and keep them buying.
Customer Relationship Managment - A process to deliver the right message to the right consumer at the right time through the right communications channel in order to deliver profits to the company and improved shareholder value
Customer Relationship Management
Customer Relation Management - CRM Offering the best customer support (training) before, during and after the sale of product or service. It's usually driven by the sales force information that will be transform into an effecient marketing strategy to ensure customer satisfaction and loyalty.
customer relationship management
Customer Relationship Marketing
Customer Related Marketing? Direct marketing to primary customers or data base marketing

Customer relationship management. Know your customer, give him what he wants, and keep him happy.
customer relationship management...and software that is supposed to help with that
Customer Relationship Management: increasing the yield from best customers through personalized service across all customer touchpoints.
Customer Relationship Management - basically to me it means a loyalty program of any sort
Customer Relationship Management. We take it incredibly seriously and have learned how to generate significant ROI and increased spend among our customers.
The initials are for Customer Relationship Marketing, and I would define it as a sophisticated marketing techniques based on analyzing purchase data, seeing the opportunities the data presents, and then creating highly customizable campaigns to leverage that data. CRM is a way, perhaps the only way, to target and personalize your marketing efforts.
Customer Relationship Management Business Filosophy focused on the client, in fact, the long term relationship with the client
Customer Relationship Management is a new, consultant driven description for Database Marketing which at its cruxt is about using customer information to deliver the right offer to the right person at the right time.
I guess customer relationship management. To me, it is a way of doing business. Taking care of your customers so thet don't become ex-customers.
Customer Relationship Management. Using technology to seamlessly interact with your customer or consumer at every touch point: Phone, mail, email, sales calls, in-store.
Customer Relations Management Good customer relations involves an effort by both the management teams and employees to be available to listen and assist customers when needed. Build loyalty among customers with a variety of methods which includes feedback, special offers or anything which makes the customer feel special and feel as if you care about having their business.
customer relationship management. Bonding with your customers so they trust you to help them make business decisions.
Chillingly Ridiculous Mistake
customer relationship management
customer relationship management
Customer Relationship Management
Customer Realtionship Management. A system by which a seller can have one snapshot of a customer, whether it be a Mfr looking at a retailer, or a retailer looking at the consumer. It wil include data from disparate systems, including shipments &/or consumption in units & dollars, items, spending it took to get those shipments, trade promotion/discounts, club menbership or Trade Class.
Customer Relationship Management

Customer Relationship Management - The ability to apply information (not just data) to the relationship between a customer and provider to enhance and advance mutual goals and objectives.
Customer Relationship Management - by my definition is the process of collecting and continuously updating basic information about a prospective customer and then current customer (as well as past customers) so that you may communicate effectively to them, and steer their purchasing/utiltization appropriately.
Customer Relationship Management, managing all aspects of customer/prospect information
customer relationship marketing. It is a discipline that allows you to personalize, customize your dialogue with your customers - it is two-way versus one-way communication with your customers based on interests and behavior.
Customer relationship management is a process that enables companies to increase the profitability of a customer relationship and maximize the value of that customer over time.
customer relationship management. Technology enabled sales, customer service and marketing. Share one view of the customer relationship and touchpoints.
Customer Relations Management (but also Can't remember much)
Customer Relationship Management - A system of communication with one's customers in which the company records and tracks a customers touch points with the company and then reacts/markets to those customers based on their findings.
I thought it was Customer R? Management - being able to track all of your contacts with customers on one system. For example, seeing how a customer looks on your website for the phone number to call the sales guy to email the information and call up the call center and order the product.
I have the distinct pleasure of working in a credit union where managing customer "member" relationships is second nature. Our staff takes good care of the members and establishes a first name relationship with them. Then through our MCIF system and cross sales at the front line we can manage the relationships with our members so it is a win-win situation for the member and credit union. CRM or MRM stands for Member Relationship Management.
Customer retention management
CRM captures relevant information about customers at every touchpoint and uses this information to provide targeted communications and offers at appropriate times. CRM = Carol Rebecca Manners - Tim's daughter from his high school girlfriend.
customer relations management and cause related marketing.
(Customer Relation Management) To better target customers and suspects so that we get the right message to the right consumer at the right time.
customer relaitonship management. It's a way of thinking, putting the customer first, that permeates throughout all levels of the organization
Customer Relationship Management is the process of understanding and acting on information about customers better and more efficiently than the competition. He who has the best relationship with the customer wins. The relationship yields knowledge that allows the company to provide more relevant product/service offerings. The ability to do that consitently through time helps to differentiate the company from the competition and ultimately becomes a key competitive advantage.
We consider it Customer Relationship Marketing and, it is the cultivation of a true relationship with our customers insuring minimal sales base erosion and strong trial visit activity.

customer relationship marketing.Your Products being enveloped by Insightful customer orientated relationships, anticipating and satisfying your customer needs beyond their expectations.
customer relationship management: Tools that enhance the customer experience and aid the sales process through an integrated knowledge management system.
Customer Relationship Management. Continuous management of micro-relationships with every individual customer. Involves understanding (and predicting) their needs & issues, addressing these appropriately and encouragin loyalty.
I don't remember, and I think it stands for... Can't Remember Much
Customer Relationship Management - aligning a company's people, processes and technology in such a was as to create a customer centric organisation in order to create value vor shareholders.
customer relation management
CRM means Customer Relationship Marketing to me. It is developing a two-way communication where the customer has total control over what they want to hear, how they want to hear it, and how often. In this scenario, they are open to our communications because they made all of the decisions and feel comfortable responding back.
Customer Relationship Management - An ongoing dialogue with prospects and customers leading to positive brand awareness and increased sales.
Defining client needs and then selling to those needs. The initials stand for customer relationship management
Customer relations management. To me this is proactively serving you customers by knowing and understanding all aspects of their needs
Customer Relationship Manager
Customer Retention Marketing or Customer Relation Marketing. It's the money, and strategy you put behind each marketing/sales effort per consumer.
Customer Relations Marketing selling and positioning your products to your ideal target market that they will be most likely to purchase
Customer Relationship Management-- structuring your business around your customers and giving them the opportunity to interact with your company at the most convenient touchpoints for them.
Consumer / Customer Relationship Marketing. Selling the customer personally on the product or service, not just the promotion of the product, alone!
customer retention management--maintaining current business clients and increasing business with them--deeper level of commitment, $ volume, and penetration of their organization to understand new business opportunities that both organizations can benefit from
1. Customer Relationship Management 2. Cause Related Marketing (an obsolete definition)
CRM is all about "Customer Satisfaction" Information Technology just help in achieving that.CRM Stands for "Customer Relationship Management"More correctly it should be "Customer Managed Relationship"

Customer Relationship Management - A value added to service to best reward and acknknowlege your customers, the engagement of which should contribution growth to the bottom line
Customer Relationship Management CRM is a dynamic process that enables analysis of customer behavior and allows the marketer to maximize business with each customer/customer group. Also assists in identifying more of the best type customers for maximum growth and effectiveness of markeking dollars. When taken to the furthest point, CRM also capitalizes the brand essence and communications at every possible customer touch point.
Customer Relationship Management - identifying and communicating with shoppers who are most have the greatest potential to purchase my product or service.
Customer Relationship Manager. Owns account once sale is done. Maintains relationship for upsale, changes in account, etc.
A concerted effort to make sure that customers remain loyal and do not commit "vendor adultry." "Customer Retention Management" works. (Tim, you already know this: the first reference should be spelled out -- especially if there are varying definitions.)
customer relation mgmt
customer relation management
customer relationship management