VERBATIMS |
If the budget were not an issue, where would you investthe majority of your marketing dollars? |
| combination of above - no single method is successful alone |
| Mix of all activities. no single activity could carry us (we need different audiences, which respond to the activities differently) |
| promotional |
| enterprise marketing management |
| depends on goals- it could be manufacturing efficiencies and technoloogy, for my business it would be to retain and train the best employees |
| e-mail marketing |
| Targeted B2B with tactical advertising |
| brand experiences |
| Balanced between retention and acquisition marketing |
| Customer Evangelism Marketing |
| Integrated Direct Marketing and PR |
| GREAT DM includes CRM |
| Customer Research |
| depends on the product/segment |
| Grass Roots / Guerilla Mktg Efforts |
| insight research |
| viral, guerilla marketing |
| CCM (Consumer Centric Marketing) |
| This is difficult for a sales promotion agency to answer since the answer will be different for each client |
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Programs to encourage referrals |
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Combination of targeted direct mail and more general brandbuilding activities
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Programs to encourage referrals |
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Finding out customer satisfying attributes
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personal relationship building |