VERBATIMS |
What is the single biggest reason for CRM success? |
| Good training of employees and excellent internal communications |
| Company wide effort and support |
| retaining customers |
| Targeted communications |
| Tactical operations |
| ability to capture and use information often not previously available |
| commitment to usage from sales team |
| Sales people have to be constantly reminded/compelled to use it. |
| Keeps the dollars flowing stimulating the economy |
| emphasis on building customer loyalty |
| Creating a system the consumer actually likes to use! |
| no success |
| great CRM increases the Lifetime Value of a Customer. (think of it as an annuity) |
| nothing. It's the current buzzword for taking care of your customers and following through |
| sales staff professionalism and dedication |
| adding value to the purchase experience |
| people within organisation |
| you get to better understand your customers |
| promise of lowering operational and customer service cost while increasing service |
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Proper use of gathered information |
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There is no single reason that can be credited for CRM success. Success will not happen if there is no committment to putting all of these dynamics in motion, as well as several others important dimensions, not included here. No one, not even the most focused and innovative company can endure CRM success without meeting the changing needs of it's customers and influencers. If you don't know what your customers want, it will not matter if you have the best technology, the best marketing strategy or the committment. Realistically, you need to know how to leverage each dynamic relevanty and circle back to meetings your customer's needs to achieve optimal success.
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| all of the above |
| consistent execution |