"Other" Responses
What do you see as the main benefits? (check all that apply)
Other: None...waste of money
Other: Its a controlled demo or message. We can say things in store that we wouldn't take the commercial (broadcast) time to do.
Other: A 'private' (one to one) interaction in a public space - though still one dimensional
Other: ... but cumbersome to use; it was essentially an electronic store circular & shoppers didn't need to kiosk to get the savings
Other: screens intended to promote airport and restaurant brands and provide promotion opportunity for brands available in other airport retail
Other: I am not convienced there is an ROI story here as a stand alone offering... most likely these are happening with product launch and or required in store display... t
Other: As an alternative to large conventional printed inanimate POS (posters) that can rarely be effectively seen from the roadside, the screens offer a much bigger, animated, more dynamic and audience compelling image.
Other: Deeper relationship and added value for marketing partners. It's another medium to partner in.
Other: Engages the customer in a dynamic way - Experiential marketing
Other: helps identify current trends to someone visiting retail outlet for first time defining whether they are in the right store or not
Other: As a method for the customer to interact with the product in a nonthreatening way. ie without pressure from a sales person.
Other: A new selling story for the sales force
Other: Ability to deliver more complex messaging
Other: Showcase product attributes, features, functionality; comparison shop; highlight product in use.
Other: Facilitate launch of line extensions & associated products
Other: advertising at retail - obvious way to go
Other: Deliver Multiple messages to customer per store visit