"Other" Responses
What do you see as the main drawbacks? (check all that apply)
Other: Impersonal
Other: Initial cost can be really big, plus the platforms aren't durable enough in a high traffic environment.
Other: Ambient sound annoys others.
Other: Bland content
Other: creates bottle-necks, cumbersome/slow to use, and I can get coupons elswhere ... dont need a kiosk
Other: Kides love them but not adults.
Other: also, as a consumer it can add clutter
Other: Only downside seems to be that the brightest/right-reading images can be seen from one side only - e.g. inside the store you see a less bright image in reverse - although this could be alternated if required. Sceens also semi-bloch window see thu.
Other: Sometimes hard to use interactive kiosks, sometimes marketers use kiosks to cut down on staff, which is not good
Other: As opposed to "adding" clutter - It is lost - just another flashing screen to go with ATMs and other signage
Other: Retailer does not integrate it with it's overall strategy
Other: Legal/copyright, Satellite on the roof issues, image quality/reception, sunlight
Other: Some people feel intimidated by the technology. Luddite factor.
Other: Retail staff often don't see benefit or learn how to use, so system collects dust.
Other: inconsistent content when several manufacturers participate on the same system
Other: Annoying .... frustrated customers in low involvement purchases (supermkts) will destroy them...I hope
Other: Resistance to innovation
Other: brands that don't get that retail IS an advertising medium