VERBATIMS |
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Which brands are doing the best job with digital media networks at retail and why?
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| JetBlue certainly deserves a lot of credit in this regard. |
| Nike |
| Mazda. BMW. Starbucks. Target. |
| I don't think anyone stands tall, although I have seen neat applications from McDonald's and Regal Cinema. |
| None, really. |
| Interactive museums and art galleries |
| Wal-Mart is by far the leader in the digital media networks at retail space. They have pioneered the medium and embraced the approach. |
| I can't think of any. |
| interesting to see how tesco tv works in the uk |
| automobile manufacturer and travel companies |
| no idea |
| Mostly auto companies,, very few CPG's are effective in this arena due to the nature of the products, not a major life changing decision, not something that will convey a meaningful interaction in less than 3 seconds, not logistically friendly... |
| I don't know |
| Fashion and Music retail. Because they want to be seen as style leaders and are open to new technology, ahead of the pack solutions. |
| American Airlines e-ticketing really simplifies, Kodak kiosk in retail were a great concept but is nearing obsellesence, walmart tv is amazing. |
| Nike or Adidas in their concept stores as they have created a shopping universe vs placing digital media in their trqaditional stores |
| Pepsi - account specific programming @ Wal*Mart SuperCenters. Wal*Mart specific digital ads, with display hanging from ceiling - locks up and anchors Pepsi display inventory, and commands shopper attention in a 30' radius. |
| In Mexico, Telmex (the telephone local company) is the leader in this media. Also, you can see promotional advertising in ATM (My company sell it!) |
| I don't know - the only one I have seen is Dell at Costco and nobody seems to care |
| Don't know - haven't seen it. |
| I've seen little of it -- I know it happens, but I don't pay attention when I'm shopping. |
| Build-A-Bear Workshop - Their kiosk is central to the unique experience each and every customer has with the brand. |
| Don't know |
| none are |
| borders - in house location of books, reserving books in-store Those companies that are using the technology to provide a platform for brand marketers to communicate with and train sales staff. |
| Retailers themselves - they control where to place to get meaningful results |
| Have not seen any good examples, only poor ones. |
| Can't answer, unsure. |
| circuit city tries to have a database that customers can search, but it never seems to be online when you need it. |
| clothing; electronics; anyplace where visually the customer understands how to use the product, what's available, answering questions that they have and those they haven't thought about; intuitive to the shopping experience |
| Hollister - totally on brand, extends the concept (look for the new West Coast Beach Pier shots broadcast live to every Hollister store - 24/7). |
| Can't think of any |
| ???? |
| Wal Mart and Wal Mart TV |
| I saw a Levi's display some time back, with a music video that you could watch and click on any person, and you'd get a pop-up, a-la VH1 pop-up videos. I thought that was pretty engaging. Otherwise the people who are doing it best in my experience are colleges, with kiosks that guide peo |
| ? |
| bmw with with its movie short program |
| my only experience is with frankel out of chicago. |
| A place that this works well at is gas stations. Your filling up your vehicle and seeing the weather report and the special big sized drink and hot dog. What great placement. |
| gillette seems to be doing well with the m3 power launch |
| I think that kiosks with a purpose (wedding, baby) are probably the most successful because of the need they serve. |
| Nordstrom Brass Plum division; giving their teen girl shoppers relevent, fun, style-focused entertainment that adds more fun and appeal to the department store experience. |
| Best Buy (through PRN and others). Here, delivering product messages through technology is a natural fit for the chain's positioning and the store environment it is trying to create. |
| Southwest Airlines - convenient Barnes & Noble (music department only) - informative |
| Sporting apparel and shoes within the sporting goods retail setting. |
| automotive and electronics because of the competitive environments in which they compete and due to their sophisticated sales processes. |
| Tesco in the UK have done an outstanding job. Have integrated the network into the entire retail environment so it becomes part of the shopping experience - not just noise to conflict with the shopping experience. |
| Apple with their canned demos |
| P&G, Kraft, film studio brands |
| Nothing outstanding -- cell phones do a pretty good job. |
| Banking institutions. |
| Canon is doing good work and In India canon is a trutworthy word. |
| ? |
| Haven't seen any yet |
| don't know |
| None that I've experienced... |
| Charter One Bank. Digital Media is at the core of their strategy to entertain and inform the customer. |
| Apple stores - displays and media/customer interaction visible from street |
| really don't know but feel the application seems to best lend itself to the pharmaceutical, CPG, food and tech segments such a new industry, lots of other applications likely around the corner |
| Music studios with sample and buy kiosks; Wal*Mart; Pepsi/Frito-Lay Nike; Certain golf brands |
| ? |
| saw a toyota showroom in tokyo. looked pretty good - cool visuals |
| Nike, Adidas, Maybelline cause they have already established contacts with the audience visiting retailers. |
| Nokia, they really make you stop and wonder. |
| none |
| Argos London underground |