"Other" Responses
Do you think e-mail is broken as a medium for permission-based marketing?
Other: Not yet, but it could be broken in the near futrue
Other: No, but it will continue to be hampered by attempts to prevent SPAM
Other: It may not be broken, but it is far from perfect.
Other: It may not be broken, but it is far from perfect.
Other: No, just that the model is not formed yet; still much to be determined - email is too pervasive in every dat life - advertising in general is an a critical state of transition
Other: it works well with relevant content
Other: like all successful marketing, it's about relevancy and need fulfilling ... mass is just crass
Other: Depends on the quality of delivery and maintaining trust. Like not selling/trading data with others.
Other: not yet, but i believe it is getting there
Other: No - it has to do with the occasion of when and how someone is accessing a personal (non biz) acct.
Other: No, as long as you e-mail in accordance with the CAN SPAM act
Other: Not yet. But SPAM and CLUTTER are sure impacting results!
Other: not yet, but as you said in the foreword it's close to being marginalized due to spam
Other: opt in or out is my choice
Other: in it's first itteration, yes...the next wave of monitered permission will be very effective, i think
Other: not yet
Other: I have given permission to so many marketers that I end up having to delete most of what they send
Other: Developing your own opt-in list still has some legs, buying lists -- forget it.
Other: At this point it is very borderline for permission marketing.
Other: No, not if it is truly permission based.
Other: It's a little too early to tell. More companies are using their home sites rather than relying on email
Other: It's like any other form of advertising... which messages do you (as a consumer) want to pay attention to and respond to.
Other: Not yet, but it could be hurt if spam continues to be an issue
Other: not yet, but may well soon if opt-in is not better used
Other: it has problems;; many of which can be improved
Other: I think email shouldn't be used for marketing. It just irritates the receiver creating bad will re:the sender.
Other: Yes broken, but fixable if we could get rid of SPAM.
Other: Not withing the context of strong B to B relationships and channel partnerships, but to consumers, yes.
Other: Probably because of the lack of regulations and about the fact that anyone can throw things in box without any costs
Other: It isn't broken yet, but it's well on its way to breaking.
Other: I don't care. I would never use email to market my services. It is way too tacky.
Other: depends on expansion of laws and international treaties and their enforcement.
Other: If you ask people to subsribe it increases the value of the relationship
Other: Partially, but getting worse