VERBATIMS |
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If "Other" please describe:
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| food manufacturers |
| It's a combination that includes researchers, doctors, authors, consumers, marketers and likely others. Bottom the bottom line is consumers are responsible for eating well and most have the basic information necessary to do that. |
| They market an image that is impossible for the average person to achieve yet push out commercials of food products of the worst kind of fats and additives. Change the image AND change the commercials. |
| lifestyle/ increasing urbanization |
| America's Health Problems are not a marketing issue. They directly reflect changes in our society which have minimized the importance of family, education and personal responsibility in the human condition. Marketers respond to the market. As long as individuals are not taught to think and make choices, issues like "America's Health Problems" will find safe harbor in marketing and communication and never be addressed appropriately. |
| note: consumers are not passive |
| Consumers can't be left out of the equation. We have to be held responsible or we will never change our behavior. But marketers do a lot to hoodwink consumers. For example, what does "lite" mean on food labels? What about "light?" Why do salads at Wendys come with dressing that contains 21% fat? We have to meet in the middle. Consumers have to take care of themselves by exercising and being informed. And the food industry has to start being more honest and starting a trend towards healty options |
| lawyers and govt officials |
| Consumers are to blame for overindulgence, marketers are to blame for making food sound healthier. |
| poorly understand and/or communicated science |
| the Heart Association is primarily to blame |
| Developers/suburban sprawl |
| Insurance companies |
| I feel strongly that consumers are responsible for their own lives and health. Marketers do have an influence, but are not to blame specifically for every overweight child and adult. Every person is empowered to make the choices right for them. |
| GOVERNMENT AND BUSINESS |
| Urban developers are to blame as well. |
| Consumers: 75% Marketing: 25% |
| consumers more to blame yet marketers share this "blame" |
| Consumers, Marketers AND, equally, the NEWS MEDIA (they do as much to shape public opinion and consumer perceptions as marketers do). But also consumers are to blame because ulimately they make the choice in the end. But they can be making those choices on misleading information. |
| Gov/t sholders a small amount of blame for misinformation that they distributed |
| manufacturers and marketers |
| consumers, marketers and government equally |
| key stakeholders |