VERBATIMS

If "Other" please describe:

It will decieve people into thinking they're eating healthier. Consumers will still want to fill the bowl; they just will see smaller numbers on the box.

It's not the pledge. It's the ensuing actions that will determine what effect, if any.

with luck, a trickle down to other companies, which would be beneficial. portions simply are too big, self control too small

It might influence other companies to act similarly, which could have a beneficial effect.

It may begin a chain of thought that might lead to wiser eating decisions.

Who eats the recommended portion of Oreos? And does reducing fat mean adding sugar (as it usually does)?

moderate IF it moves other companies to do similar things

depends on if others jump on the bandwagon, and on how good and sustaining a job Kraft does at fulfilling the pledge

The pledge by Kraft will help to plant the seed of awareness in consumers of their dietary habits, but won't guarantee change.

Most will just eat more portions

... but could pressure others to follow. A flagship.

People have to make this choice. Just because it is there and BIG, doesn't mean the people need to order and consume the largest portion. It is ridiculous.

It will force other companies to follow and thus benefit everyone (healthwise)

it's up to the consumers to educate themselves!

Kraft alone can't make it happen, but if all the major food companies pitch in, it can have an effect

Will have greater effect if they REALLY reformulate and not just fake it

All they did was admit that up to this point their food is full of fat and they did not care what happened to you when eating it

reducing the portion sizes of carbohydrates is good - fat doesn't matter

Kraft will start the trend to charge the same price for smaller portions. Thus, higher profit margins.

Kraft is responsible for 10% of all supermarket sales in the US, so it might have aslight impact if they don't lose market share. One thing is certain -- they will chage course if it starts costing them business.

little to none because consumers need to take their health into their own hands.

Not a simple "a lot or not much" kind of answer - reducing portion sizes on a label is irrelevant if the package it's sold in contains multiple portions (e.g., a bag of chips or a bottle of juice are often consumed as single servings but labeled as multiple servings). This is already being done. Reducing fat is important, but again, think of the big fat-free craze of a decade ago that launched Snackwells and other low-to-no fat snacks. They were exorbitantly high in carbs and calories. What

McDonalds could have a bigger effect

It's the fast food companies who need to do this to have an impact

smal at first, but will be the thin edge of the wedge and grow as other manufacturers are swept along.

loss of sales

It should influence other manufacturers to follow suit, in which case, the effect should be measurable

Could begin the education process

Not much, unless other marketers and the government get on board.

Unsure if it will make a difference

It could be big if other manufacturers follow suit. If it's just Kraft , it may not have the impact.

Small, but it's a good start. There are so many other factors at play. Consumers need to be better educated about nutrition, need more parental guidance, better school lunch programs, more activity/less television, etc.