|
|
|
In general, to what extent is the feasibility of a marketing idea's
implementation factored into its planning?
|
| Responses |
Number of
Responses |
Percentage |
| significantly |
|
182 |
63% |
| somewhat |
|
84 |
29% |
| not at all |
|
10 |
4% |
| don't know |
|
6 |
2% |
| other |
|
6 |
2% |
|
|
288 |
|
|
|
|
Roughly speaking, what percentage of the marketing
ideas with which you have been involved were fully implemented as planned?
|
| Responses |
Number of
Responses |
Percentage |
| 100 percent |
|
2 |
0% |
| 75-99 percent |
|
35 |
12% |
| 50-74 percent |
|
109 |
38% |
| 25-49 percent |
|
45 |
16% |
| 1-24 |
|
86 |
30% |
| other |
|
11 |
4% |
|
|
288 |
|
|
|
|
In most cases, how important is retailer compliance
to the successful implementation of your marketing plans?
|
| Responses |
Number of
Responses |
Percentage |
| very |
|
170 |
60% |
| somewhat |
|
63 |
22% |
| not at all |
|
16 |
5% |
| don't know |
|
13 |
4% |
| other |
|
26 |
9% |
|
|
288 |
|
|
|
|
What are the keys to ensuring that a marketing idea
is implemented as planned?
|
|
