reveries - surveys

The Hub Top Ten: Shopper Marketing Excellence

Brand marketers and agencies evaluate each other for excellence in Shopper Marketing. By Chris Hoyt. (pdf)

Wherefore Art Thou?

Survey says … Trust me, you don't want to know! A commentary on a Reveries.com survey by Rodney Mason. (pdf)

Stop & Talk

Turning stores into brands means talking to shoppers and serving their needs. A commentary on a Reveries.com survey by Michael Shinall. (download pdf)

The Hendrix Moment

It's not enough just to listen to your consumers. You have to hear them. A commentary on a Reveries.com survey by Dori Molitor. (download pdf)

Card Carrying Loyalty

Do loyalty cards make us more loyal? An executive summary of a Reveries.com survey. An executive summary of a Reveries.com survey with analysis by Greg Osenga. (download pdf)

Cyberspace Odyssey

What is the marketing potential of Facebook, MySpace and LinkedIn? An executive summary of a Reveries.com survey with analysis by Rodney Mason. (download pdf)

Chain Reaction

How Wal-Mart is changing the supermarket business and why it means more work for you. By Chris Hoyt. (download pdf)

The 27-Month Plan

Setting standards is critical to CMO success. By Charlie Tarzian. (download pdf)

The Power of Packaging

Cleaner and simpler is better when building brand identity at retail. By Jason Press. (download pdf)

Shopper-Centric Success

Five barriers to shopper marketing and how to overcome them. By Chris Hoyt and Gail Petersen. (download pdf)

The Other Side of Mom

A series of research studies finds that marketers are missing the mark -- big time -- in reaching today’s moms. By Gigi Carroll. (download pdf)

3 Pardoxes of Innovation

Putting creative thought to practical use -- that's how we define innovation. We like that definition because it’s so simple. Or is it? An analysis of a Reveries.com survey by Gary Fraser and Bryan Mattimore. (download pdf)

You know that retail is the bomb when Procter & Gamble, Unilever and Colgate-Palmolive say it is. By Tim Manners. (download PDF)

The Innovation Index

Corporate enthusiasm for innovation rising but consumers don't always care. By Dr. Peter Temes. (download pdf)

Loyalty, Harley Style

Creating cultural value fosters deep-soul connections with consumers. An analysis of a Reveries.com survey by Dori Molitor, ceo WomanWise. (download pdf)

If Not TV ... ?

Marketers are turning their backs on television advertising. But do they have a grip on the alternatives? The results of an exclusive Reveries.com survey with analysis by Dr. Brian Harris of the Partnering Group. (more)