How innovative is your company?

Responses Number of Responses   Percentage very 66 33% somewhat 106 53% not at all 20 10% other 8 4% Total 200

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How important is innovation to the success of your company?

Responses Number of Responses   Percentage very 148 74% somewhat 44 22% not at all 2 1% other 6 3% Total 200

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How much does your company invest in innovation?

Responses Number of Responses   Percentage more than enough 13 7% the right amount 48 24% not enough 119 59% don't know 10 5% other 10 5% Total 200

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How does your company produce (or stifle) innovation?

Verbatim Responses

Which companies do you consider to be the most innovative and why?

Verbatim Responses

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Do you work at:

Responses Number of Responses   Percentage advertiser/marketer/brand 61 30% ad agency 21 10% promotion agency 14 7% direct agency 7 4% PR firm 7 4% consulting firm 32 16% marketing services company 30 15% media firm 12 6% retailer 3 2% other 13 6% Total 200

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Number of years in marketing?

Responses Number of Responses   Percentage fewer than five 28 14% 5-10 50 25% 10-15 45 22% more than 15 77 39% Total 200