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VERBATIMS
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How much does your company invest in innovation?
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| Again, I am in Government. |
| At least 20 kajillowatts of brain energy daily...And we pay our bills, too. |
| How do u know what's enough? |
| Innovation in marketing is rather suspect, but ways of finding insights into customers and their behaviors is always worthwhile. We spend about a quarter of our time doing so, but is it enough? Probably not. |
| nothing, innovation is an idea that comes, we don't pursue it as a separate task |
| the right amount given our current resources - but would invenst more if we could |