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To what degree has the promise of "integrated marketing" been delivered?

Responses Number of Responses   Percentage significantly 23 11% somewhat 166 79% not at all 21 10% 210

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To what degree have agencies organized themselves to deliver on the promise of "integrated marketing"?

Responses Number of Responses   Percentage significantly 16 8% somewhat 142 67% not at all 52 25% 210

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To what degree have corporate marketing departments organized themselves to deliver on the promise of "integrated marketing"?

Responses Number of Responses   Percentage significantly 11 5% somewhat 146 70% not at all 52 25% 209

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Which "skills sets" are most important for marketers to have to make "integrated marketing? a reality" and how can they acquire them?

Verbatim Responses

How must brand and/or agency organizations change to deliver on the promise of "integrated marketing"?

Verbatim Responses

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Do you work at:

Responses Number of Responses   Percentage advertiser/marketer/brand 52 24% ad agency 34 16% promotion agency 28 13% direct agency 6 3% PR firm 10 5% consulting firm 22 10% marketing services company 41 19% media firm 12 6% other 8 4% 213

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Number of years in marketing?

Responses Number of Responses   Percentage fewer than five 19 9% 5-10 54 25% 10-15 43 20% more than 15 97 46% Total 213