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DECEMBER 2003


Seth Godin

It is quite significant -- and not a little surprising -- that most of the 401 marketers surveyed by Reveries Magazine endorsed the potential of mobile phones as a medium for marketing ... <more>








mobile phones as media?

How would you rate the viability of mobile phones
as a medium for marketing today?


Responses Number of
Responses
 
 Percentage
Excellent
22 5.5%
Very Good
73 18.2%
Good
91 91
Fair
91 22.7%
Poor
123 30.7%
Don't Know
1 0.2%
Total
401



What do you think the viability of mobile phones
as a medium for marketing will be five years from now?


Responses Number of
Responses
 
 Percentage
Excellent
89 22.3%
Very Good
101 25.3%
Good
65 16.3%
Fair
52 13.0%
Poor
83 20.8%
Don't Know
10 2.5%
Total
400



How would you rate the creative potential of
mobile phones as a medium for marketing?


Responses Number of
Responses
 
 Percentage
Excellent
59 14.9%
Very Good
82 20.7%
Good
111 28.0%
Fair
72 18.1%
Poor
70 17.6%
Don't Know
3 0.8%
Total
397



What are the greatest challenges facing
mobile phones as a medium for marketing?





What are the greatest opportunities?




Do you work at:


Responses Number of
Responses
 
 Percentage
Ad Agency
39 9.9%
Advertiser/Marketer/Brand
110 28.0%
Consulting Firm
62 15.8%
Direct Agency
4 1.0%
Marketing Services Company
67 17.0%
Media Firm
25 6.4%
Other
26 6.6%
PR Firm
10 2.5%
Promotion Agency
36 9.2%
Retailer
14 3.5%
Total
393



Number of years in marketing?


Responses Number of
Responses
 
 Percentage
More than 15
130 34.2%
10-15
70 18.4%
5-10
107 28.2%
Fewer than 5
73 19.2%
Total
380



©2003 reveries.com