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It is quite significant -- and not a little surprising -- that most of the 401 marketers surveyed by Reveries Magazine endorsed the potential of mobile phones as a medium for marketing ... <more>
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How would you rate the viability of mobile phones
as a medium for marketing today?
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| Responses |
Number of
Responses |
Percentage |
| Excellent |
|
22 |
5.5% |
| Very Good |
|
73 |
18.2% |
| Good |
|
91 |
91 |
| Fair |
|
91 |
22.7% |
| Poor |
|
123 |
30.7% |
| Don't Know |
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1 |
0.2% |
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Total
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401 |
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What do you think the viability of mobile phones
as a medium for marketing will be five years from now?
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| Responses |
Number of
Responses |
Percentage |
| Excellent |
|
89 |
22.3% |
| Very Good |
|
101 |
25.3% |
| Good |
|
65 |
16.3% |
| Fair |
|
52 |
13.0% |
| Poor |
|
83 |
20.8% |
| Don't Know |
|
10 |
2.5% |
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Total
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400 |
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How would you rate the creative potential of
mobile phones as a medium for marketing?
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| Responses |
Number of
Responses |
Percentage |
| Excellent |
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59 |
14.9% |
| Very Good |
|
82 |
20.7% |
| Good |
|
111 |
28.0% |
| Fair |
|
72 |
18.1% |
| Poor |
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70 |
17.6% |
| Don't Know |
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3 |
0.8% |
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Total
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397 |
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What are the greatest challenges facing
mobile phones as a medium for marketing?
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What are the greatest opportunities?
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| Responses |
Number of
Responses |
Percentage |
| Ad Agency |
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39 |
9.9% |
| Advertiser/Marketer/Brand |
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110 |
28.0% |
| Consulting Firm |
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62 |
15.8% |
| Direct Agency |
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4 |
1.0% |
| Marketing Services Company |
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67 |
17.0% |
| Media Firm |
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25 |
6.4% |
| Other |
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26 |
6.6% |
| PR Firm |
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10 |
2.5% |
| Promotion Agency |
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36 |
9.2% |
| Retailer |
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14 |
3.5% |
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Total
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393 |
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Number of years in marketing?
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| Responses |
Number of
Responses |
Percentage |
| More than 15 |
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130 |
34.2% |
| 10-15 |
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70 |
18.4% |
| 5-10 |
|
107 |
28.2% |
| Fewer than 5 |
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73 |
19.2% |
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Total
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380 |
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