| Responses |
| inexpensive, desirable by youth market
|
| impulse marketing ops that combine gps and customer wants/needs
|
| place/time based messaging; when GPS contextual location based messaging can be used there is huge opportunity
|
| Using mobile as a direct response and relationship-building medium rather than expecting it to work like mass media.
|
| Targeting
|
| Text messaging of push requested information.
|
| It's new, it's fresh, and people love their cell phones
|
| very appropriate for local retailers, ability to send ads when consumers are in the area. For national marketers to sponsor information, say local tourism.
|
| Yet another venue to provide access to your brand.
|
| Direct to consumer visibility and targeting
|
| Way to connect to the younger market
|
| Accessibility, connectivity
|
| None
|
| Can reach them at anytime. People generally pay attention to the cell phone.
|
| As online connectivity expands and the quality of graphics increases, cell phones will morph into extensions of the internet and marketing on them will seem less intrusive.
|
| locational/temporal access. I'm here now what's my offer?
|
| An intrusive message, sure to be noticed. An enormous audience which could be directed to a specific retailer/loction. Potential great word of mouth.
|
| Captured audience
|
| Ability to reach many people and have them easily respond
|
| To offer incentives (discounts, free stuff, coupons) via the marketing messages
|
| Extending accessibility to customers who are being more and more mobile.
|
| Location-based announcements
|
| Another channel to present upon.
|
| Promotions
|
| Reaching young upwardly mobile consumers who are tech saavy and no longer use home phones or traditional communication vehicles.
|
| Almost everyone has a cell phone
|
| The millions of users.
|
| Buzz: networks of people can spread the word if they're excited about something.
|
| with wireless networking, we are able to instant message consumers and gather demographic information about them nearly instantly.
|
| millions of consumers
|
| Opt-in messages to targeted consumers
|
| Location-based content
|
| Able to reach people anytime, anywhere. If linked with GPS it can be targeted to consumers who are in the vicinity (ie, while walking past a record store you receive a mobile-phone advertising offering $5 off if you walk into that store)
|
| Youth Marketing
|
| LInk w/ bluetooth enabled technologies for home and automotive use.
|
| No great opportunities. One possible positive would be where people offer their number and give permission. I don't think that will be a great enough number for it to become a great marketing tool.
|
| target demographic can be reached easily
|
| Video and messaging screens on some mobile phones puts tv type commericals in the hands of consumers; potential use as on-demand product information/comparision tools - call from store to consumer reports type information
|
| Quick, accessible, cheap to produce marketing materials
|
| Targeted
|
| Personalised marketing makes at least that the receiver looks at it. Furthermore it is important that the marketing is done at irregual intervals. If a message is delivered say every monday at 2 p.m., the receiver will know like a pavlov dog who the message comes from, thus giving it less attention.
|
| So targeted and direct. We can survey people at purchase and then buy finely-targeted lists.
|
| 1) impulsive offers
2) location-based offers
3) intimate communication with wireless consumer
4) interactive platform
|
| people are attached to their cell phones, and they go everywhere with them all the time.
|
| Embed images into mobile webpage viewing.
|
| targeting people as they walk in to a store... visit the health and beauty seaction for your 10% off in the next 30 mins... just like POP but better.
|
| instant response, time orientated messages / reminders/ prompts
|
| Best use currently is when using the internet; emailing could also be tapped, as well as product tie-ins - i.e., Kodak or Fuji and picture phones. Maybe it downloads to site offering prints/enlargements/etc.
|
| A unique opportunity to provide consumers with a personal need fulfillment. Be it for infromation or entertainment, it will be an on-demand, just-in-time marketing payoff.
|
| reach
|
| very targeted
efficient
great for gen x and gen y
easy to implement and quick turnaround
|
| Communicationg 1-to-1 with individuals who give permission.
|
| For a service provider to own the "Marketing Free" environment
|
| Perhaps Wi-Fi, as technology becomes more common and receiving devices more popular/
|
| very targeted, full color graphics, can offer web links, can include visual and sound.
|
| Same as above.
|
| to catch people when they are "trapped" - drive time AM/PM hours.
to reach people with solutions when they are on-the-go - dinner, shopping, etc.
|
| low ad clutter potential, customizing message for user
|
| Visuals -- with new technology in phones, messages could be sent with sounds and visuals.
|
| Location specific marketing (ala GPS) with high levels of personalization.
|
| Teriffice reach to key segments as mobile phones continue to evolve into a multimedia form of communication.
|
| there are none
|
| Phones are cool, mobile, and hip. Lots of tie-ins are possible. What if people became "marketers" themselves by calling their friends about new products or issues?
|
| Viral marketing campaigns.
|
| As a medium, cell phones are limited only by their technical ability to reproduce moving images and sound in high resolution. It's easy to foresee cell phones as the TV of the future with phone bills waived depending on how many commercials the user is willing to watch.
|
| Novel medium.
|
| location-based targeted marketing; being able to identify phone user; frequency of phone use
|
| Permission marketed products/services on phones would be accepted. How to do that well remains a question.
|
| Targeted messaging. Like what was hinted at with the development of bluetooth and messaging that was related to your immediate environment. I see opportunities for shopping center discounts, food discounts, free calls (no charge to your plan) if you listen to a advertisement before making a call (within 60minutes)...
|
| Transfer of images, voice and data instantly from anywhere at any time. Directing consumers to go somewhere specific and calling in to see if they've won - i.e. visit your local Starbucks and call to see if you've won a free latte. Great traffic driver!
|
| A universal application that serves as a device for communications, entertainment source, tv, and computer.
|
| Customization of interests. What appears on the phone would be of interest to that particular person.
|
| Accessing almost anyone anywhere.
|
| - phone game-based promotions
- sponsored call-in numbers for activities/prizes (ex. Call -777-COKE to find something useful for you)
|
| On the other hand, in Europe clubs and promoters text message their authorized lists of numbers to inform their patrons of events. This is a great blend of mobile phones and marketing.
|
| -text messaging
|
| targeting people directly no matter where they are in the country or the world at the time.
|
| As the world gets smaller and spins faster, the most relevant thing for marketers will be timing and speed in delivery of desired/demanded content. Getting the right message at the right time is the critical filter for defining opportunities that work.
I would love to see retail (in particular) take advantage of supply and demand like no one else has. For instance, when a retailer is 'slow', let me know and give me an incentive on the things I like.I hate waiting in lines and I want a good de
|
| See above.
|
| Reach consumer while mobile, like radio.
|
| advancing intereface technology.
increasing number of youth with cell phones.
|
| Phone as multi funtion device will make phone ads more like pop ups and enable greater use of creative in the messaging.
|
| As land line phone usage decreases and mobile devices become the primary communication channel for many consumers, this will become the most effective way to reach out to them. One to one delivery will also provide opportunities for personalization of messages.
|
| Geographically targeted text messaging offering immediate discounts (e.g., restaurants texting locals with discount coupons for immediate use)
|
| Viral marketing.
|
| Can't see any if privacy is to be respected.
|
| You are literally talking to me. Not pederstrians like me, not commuters like me, not parents like me, but ME. Let's make a deal.
|
| Opportunity to get the right consumer at the right time with the right message.
|
| Ability to reach customers away from typical vehicles such as tv or radio.
|
| It is convenient.
|
| being able to reach consumers anytime, anywhere - especially when they are right in front of your product!
|
| The ability to have a one-on-one conversation with consumers who self-select there interest in a product.
|
| YOUNG KIDS who are less likely to care about being pinged with deals/games/etc.
|
| messages can be immediate and personalized creating greater impact
|
| If consumers could get customized promotions/discounts through their phones then their may be a positive side to this
|
| personal access to consumers
|
| Opt-in/voluntary marketing opportunity that enables brands to establish an ongoing dialogue w/the target
|
| Offering consumers ifo of interest when they want it and where they can use it.
|
| For the mobile phone to become the one stop shopping item - incorporating a PDA, music player, television on demand, internet/e-mail access, pager/text messager, global track/mapper, walkie/talkie, voice message recorder etc. The one item that serves every purposes and no one would dare leave home without.
|
| Using the mobile phone as a means to vote on events, such as American Idol using AT&T's text messaging.
|
| Location based impulse ads. Walk by a coke machine and a message/coupon pops up on your phone.
|
| Real-time messaging. Personalized messages.
|
| Generation Y; they already know how to text message and play games on their mobiles.
|
| reaching an audience much nearer to the point of purchase
|
| Supremely targeted, ability to interact with customer, immediate response.
|
| age 20 - 30 purchasing power given the expected economic recovery
|
| If there was an immediate positive response, immediate win/lose or special invite.
|
| Dialing a number to find out the top rated restaurants in a zip code you are heading to... having your phone beep back with the results, using a message that enables a person to continue clicking to dig deeper into content as desired.
|
| Location based deals and offers that one can only get while mobile and not attached to a desktop.
|
| Seth Godin's concept of permission marketing offering "value props" that would allow consumers to opt in to receive limited promotions.
|
| number of users
|
| In a word: presence. The opportunity to have interactive opportunities tied to location and continuity of user awareness.
|
| Greater reach.
Consumer may be more accessible (if call is answered).
|
| New technology in phones can provide you with soem new and creative ways to market people. People are in love with their technology and get bored with DM and internet pop-ups. This is new and might actually reach people...until it too gets old.
|
| Not messaging, but branding/labelling, e.g., a Reebok-branded phone, custom looks, etc.
|
| targeted marketing, timely messaging,
|
| Onsite POS promotion. If you're already an identified user of a product or service (because you opted in) and you're in a location that offers that product/service, an incentive-based real-time promotion -- such as an immediate discount on a purchase -- has potential.
|
| niche targeting
|
| REACH!
|
| individuality ; range of creative extensions; personal touch
|
| Obviously millions of contacts with potential target marketing based on the call activity (although privacy issues will be prevelant).
|
| if the company turns to text messaging the consumer and some how it does not cost the recipient
|
| Extremely targeted marketing opportunities, real time calls to action
|
| To treat people with respect?
|
| New, fresh idea. As part of integrated marketing promotions, there are many opportunities for tie-ins with contests, popularity votes, games and more.
|
| Consumers are more and more using their mobile phones around the clock. Many consumers are choosing mobile phones as their home phones as well.
Also, technology has opened the door to a lot of creative potential.
|
| Timely, personalized information provided to consumer in the form of reminders.
|
| the ability to target based on geography - where the customer is RIGHT NOW.
|
| With the number of people using mobile phones increasing daily, the audience reached would be huge.
|
| The greatest opportunity lies in the fact that it is still an under used medium for marcomms activity. There is still the hooly grail of marketing idea that is yet to be discovered. This tied in with the obvious prevelance of ownership, still gives hope.
|
| That a personal mobile device becomes a digital wireless voice and email communicator, camera and internet access and information portal. Plus it should be able to access a secure data base/contact and scheduling management system that can be accessed from anywhere, but could be entered from a different computer, making it easier to enter on a larger keyboard. Better yet--voice activated data base storage and save all the typing!
|
| Mobile phones are an everyday part of life for so many. There is a tremendous oppty for messaging, espc. with the rise of color-screens, text messaging, graphics, etc.
|
| Intercactive games or news, sports scores, stock market tickers or games such as it's alive (out of Finland), essentially a triangulation game played with other mobile users.
|
| personalization - or offering a benefit that the consumer "pays" for by watching an ad
|
| Direct channel, both visual and audio capabilities
|
| 1 to 1/customization
|
| The biggest damn marketplace on earth--IF they canb find a way to tap into it without offended people and overwhelming them.
|
| reaching people right before a potential purchase
|
| reward incentives, perks for going through marketing pitches, i.e. have marketing pitches that an embedded code that could be used by receiptient for something of value such as the product being marketed.
|
| Real time messaging
|
| If a program can be developed that doesn't interfere with my usage, but gives me a financial incentive to accept the ads, then you have something, but the potential to be spammed with advertising much like the internet would outweigh most inclination to accept.
|
| Location based marketing, direct to identified consumer, immediacy
|
| Paying for products through mobile phones, offering products based upon where you are at any point in time (for example, hotel rates, restaurants, attractions, etc. in the area where you are traveling).
|
| There is a large and growing audience that can be reached
|
| immediacy and targetability
|
| Location-based advertising that is permission-based (e.g., restaurant listing for the neighborhood I'm in). The Vindigo PDA service would translate well to phones, if the user interface could be configured to be useful on the smaller screen of the phone, and/or through an audio, rather than visual, service.
|
| It is a great medium as we are a mobile society everyone always has some device with them. It is very cost effective and a great add-on to current marketing campaigns. Already well received in UK and Canada
|
| Targeting consumers when they may be closest to your location, at a select time (lunch offers at noon, sale offers the day of sale)
|
| A "do not call/text/email/image" list for mobile phone users.
|
| Sales promotions (i.e. secret code sent to cell phone good for a free sample of Brand X and chance to win something) Downloadable ring tones of product jingles, etc.
|
| I do not see "opportunities".
|
| Reach a broad audience.
|
| Conecting people with peaplo.
|
| Integrate GPS. Consumer asks phone for Chinese restaurant within 2 miles? etc.
|
| I think greatest opportunity is the direct connection and creative opps.
|
| - immediacy. in the future gps technology will make it easier to put marketing in context by knowing how close to a physical sale the user is.
|
| Customer targeting and feedback made possible by including a call-in code on products--enables inviting customers to call, to enter a contest, to access product information and give feedback.
|
| for those with strong permission-based relationships to entertain, remind* and educate
customer-base.
|
| New, innovative messages.
|
| place-based targeting (via messages related to where person is - outside a specific store/restaurant/etc.), impulse purchases (see first point), ability to travel with the consumer, integration with a valued and interactive delivery mechanism
|
| local targeted ads, mobile coupons, instant dial numbers for coupons, discounts and special offers, unique creative campaigns utilizing SMS or direct dial...esp. short number code dialing.
|
| For cell phones to become an opt-in connection with interested prospects and customers. i.e. "notify me when this product goes on sale" or "send me a the daily NFL score roundup" -- and it would be accompanied by some clever/short/fun ad.
|
| Personalization, Targeting, Timeliness
|
| Utilizing cell phones as a mode of capturing opinion data or entering for contests. I believe that a consumer is willing to call a number to quickly enter into a contest or sweeps as long as they know they're number isn't being sold by entering. Those minutes are valuable!!!
|
| reach.
|
| the opportunity to get on people's "do not do business with" lists.
|
| Local, Local, local. If I'm in a new area, I would like to "activate" reciept of advertising from local restaurants, shops, etc.
|
| Text messaging is huge in Europe and growing in the US. In-store p.o.p. with lcd display pannel stating phone number to call for offers, info. etc. Coordinating daily, weekly changing of number for new messages/info will keep promo fresh. Tie to retail outlet
|
| Pervasive medium, always with consumer, timely messages
|
| The number of people using adn relying on mobile phones is huge.
|
| Business and leisure travel -- including tourist attractions and other guided-tour applications; training; hospitality and food and beverage; dating.
|
| Immediate direct response capabilities
|
| Personalized messages and targeted to individual needs if it could be accomplished.
|
| direct communication
|
| Simply leave it alone. Advertising should not be everywhere; it loses its effectiveness.
|
| reach consumers in a one-to-one manner
|
| relevant messages based on customer behavor and location
|
| The greatest opportunity is to grab someone's attention - people answer their phones. If your ad is there, they will see it.
You could also place geographically relevent ads...very powerful, indeed.
|
| Youth market
|
| None I can see.
|
| Here in New Zealand almost every promotion has a mobile 'txt to win' component. Check www.thehyperfactory.com for some examples of their work, they are right up there in terms of technology. Also see www.runthered.com and check out the News section there to see what they are up to... its pretty huge!
The customer service opportunities are massive: this solution just beat one of ours in our Interactive Awards recently: http://www.wired.com/news/wireless/0,1382,46564,00.html
God I can't tel
|
| Mass market and growing. Over 70% of youth in rural areas have mobil phones.
|
| personalisation,
can reach users when they have downtime (waiting in line, etc.)
mixing in w gaming
|
| customizing relevant messages,
take advantage of something RIGHT THIS SECOND via phone,
|
| targeting
ability to deliver message at the appropriate times to match states of mind; food offers at dinner time
|
| To reach people as they are in the area for a location-specific marketing message.
|
| local offers/promotions
|
| The future of mobile devices is incredibly bright - in the next three to five years we will see major changes in the technology we have accessible on our cell phones, which will give marketers a variety of media options to use when sending messages. Marketers won't have to rely on a boring text message, instead the recipient will be able to watch a short video clip that is tailored to their demographic.
|
| Yet another medium to reach ever increasing fragmented population - especially the teens and tweens.
|
| Mobile couponing and some of the things m-Qube has presented (www.m-qube.com)
|
| Linking of web and mobile technology, with cameras, audio and visual capbility of phones.
|
| Targeted marketing, 100% "good" listings, potential immediate response purchasing, viral oportunities using one's phone book, ad medium innovation.
|
| almost constant exposure or connection with target audience
|
| 1. Unlimited access potential
|
| It's a great medium for reaching people quickly through a marketing vehicle still considered new, hip and highly engaging -- almost everyone who has cell phones still loves them and those who don't have them wish they did. Plus, mobile phones are still so new and rapidly changing, they continue to remain fresh, new and exciting to virtually all consumers.
By the way, I am already using mobile phones in my marketing campaigns and really like the impact they're having for me. Plus, mobile phone
|
| newer, fresher and more immediate means to reach and engage consumers
ability to blend news, information and entertainment
trusted and direct access to 19-34 crowd
|
| Most people will always answer their cell phones even if they always screen their land lines.
|
| Still untaped market for phones. Push to younger users.
|
| Extremely targeted marketing (marketing to the individual)
|
| Already huge and fast growing penetration of mobile phones. Fast developing and sophisticated technology. One-on-one marketing, personalized message.
|
| Advanced targeting, instantaneous connection
|
| targeted communications with relevant, valuable messages.
|
| Ability to reach lots of consumers.
Everybody has a mobile phone.
|
| Location justified PUSH marketing
Incentives offered at "quiet times"
|
| High value, spontaneous discounts that consumers opt-in to receive. For instance, last minute discount concert tickets or show tickets.
|
| Reach, frequency, cost.
|
| None that I can think of. Personally - anyone trying to call me on the mobile who is NOT someone I know, I consider rude and an invasion of my privacy.
|
| Testing the limits
|
| the cell phone is a very personal , even itimate object. There is almost no mediation, as with emails, but even more direct. The message gets right to you, and has the potential of establishing a personal and private bond.
|
| Mobile Phone advertsing is a direct marketers dream. If you know the sex, age and approx locationof the user it could be very powerful.
|
| sending a picture along with the message-either text or voice
|
| I've seen anecdotal campaign reports from UK and other marketplaces that show tremendous responses and a high level of user acceptance among youth markets. It seems that this will be the first market to jump on, with the biggest potential payoff in the near future.
Secondarily, it would be great if local search engine marketing could be tied into phone location, so that you could market for the hospitality, restaurant and entertainment industries effectively on a local level.
|
| reaching people as they are about to make ourchase decisions
|
| I am intrigued by what can be done in the browser environment with things like MLife, MSM etc where there may be more opt in - especially when coupled with GSMs locating ability - so a targeted localized offer.
|
| Innovation and creativity in getting customers to respond to the messages.
|
| Steaming of video and high quality sound. The creation of a mobile 'portal' to download music (MP3), video, all manner of information for business, sophisticated IT communications for medical and other industries e.g. resources.
|
| Give a better deal than anyone else.
|
| - targeted messaging
- send it by the second
|
| demogrphic opt in targeting
immediate anytime response to an offer (I.e. R/t to london $200, reserve in the next 10 minutes)
Situation based interactive (I.e. at sporting events, in bars)
|
| Huge branding and young end demographic potential. Easy to reach a tough customer
|
| leading edge consumers who are demanding more and more personal information and knowledge and for that marketers get vital information from brand consumers....
|
| youth audience loyalty
|
| Doing it right. Getting targeted data so that targeted campaigns can be effective. Text and displays offer another level of opportunity, but again another hazard for abuse and relegation to the spam bucket.
|
| reaches a moving target - ability to deliver tailored messages on request to mobile consumers, to reach them wherever they are
|
| everyone will have one
|
| privacy inasion
|
| word of mouth marketing via telephony
|
| The mobile phone has now become a part of our life that we cannot live with out. As technology moves forward, the mobile phone has the capability of being the one device that we would only need. It will be our PDA, MP3 player / stereo, remote control for all devices, ATM / Debit / Credit card, TV, DVD/Video player, travel clock, and computer, besides being just a cell phone.
|
| First mover... Creative... Guaranteed real-time access...
|
| marketing to people in exactly the right spot to give them what they need: restaurant in the vicinity with a table open ('click here to hold your table'), movie times/tickets - with click to pay, etc. Should be relevant and valuable beyond giving information; combine with time-savings, ease of purchase, etc.
|
| Youngsters are so involved with their phones and don not yet see this as spam
|
| 1. Potentially unique ways of connecting with sharply defined target groups
|
| Mainly adolescents (see above) And, adults, but only if you're providing information they've asked for. Like, maybe, sports fans. Here's a scenario: Ford arranges to sponsor a news flash of the local NFL game every 5 minutes, or whenever there's a score. The football fan who can't be near a TV or even a radio can stay pretty close to the action, and there's no charge, just a "sponsored by Ford" message at the bottom of the screen.
You can help a potential customer use the phone to pull informa
|
| Personal communication, even tailor made to the occasion (LBS).
|
| - Time-based marketing
- Location-based marketing
|
| Location-based messages.
|
| Location-based marketing.
|
| FMCG companies
|
| GPS localization system, and all the ideas creating a personal relationship ! with your mobile
|
| For mobile phones to become the key providers of people's day to day transactional banking needs, so that they can be used for lower value purchases in a way that is massively more convenient.
|
| Create a platform for users to driven the consumer/brand relationship instead of vice versa
|
| personal communication from the brand may make me more loyal to it.
|
| You are in the pocket of every living person. Do something with it.
|
| perfect combination of people and place make it possible to "boldly go where no marketingman has gone before.."
|
| Almost everbody has a mobile phone
|
| Location based marketing
One to one audio/visual commercials
|
| Precise target, direct contact and response and the growing capabillities of the mobiles.
|
| MMS, successful media convergance, (in the short term)to persuade media planning/buying companies in terms of the unique advantages and benefits of M-marketing, LBS.
|
| Targeted messaging.
|
| The Marketer will have the undivided attention of the subscriber
|
| if cellular user wants the message about what wine is on sale at his favourite liquor store, well that's as good as direct marketing can be....especially if the message goes to him as he is within 1 block of said liquor store.
|
| Offering direct benefits to the user, eg, promotional ring tones.
|
| Everyone that matters most has one.
|
| Mobile devices most likely spend more time close to their owners than any other appliance ever. Therefore, the greatest opportunity is the chance that a message will reach its intended recipient, and the level of saturation that message may achieve.
|
| -sending valuable, relevant imformation
|
| figuring out who does want the messages, and targeting them
|
| The potential to reach 100% of any market.
|
| instant interaction (polling, feedbback, information)
|
| Are there any?
|
| immediacy
|
| Only in providing phones (hardware) with their names on them and direct dialing to pay for things on your account.
|
| The greatest opportunity for using mobile phones as a medium for marketing is the opportunity to impact the point of decision.
|
| Immediate results
|
| To broadcast video via the wireless device. This will truly be one-to-one marketing.
|
| Location en person based
|
| Easy access to millions of users, who may like the contact and content.
|
| I'm sure some of the early efforts will be interesting and amusing.
|
| amongst the 14 - 24 year olds for music
|
| The growth in the usage and reliance.
|
| precise targeting, targeting consumers in relevant environment
|
| Video and photo phones.
|
| Creativity is the name of the game on this one: Work with service providers to create mobile-phone versions of pop-ups or audio bites that would be built into the phone itself. Product screensavers could be made available and clever/catchy/subtle product jingles (song by well-known stars, of course) could also serve as ring options. As long as you don't call the person directly, the possiblities are there.
|
| Targeting
|
| new technology opening new horizons.
|
| totally untapped medium, but like everything else, once the novelty / initial successes burns off, it'll just be another place to be bombarded with marketing messages
|
| Proxcimity to call to action behavior
|
| To create one-to-one relationship with the consumer
|
| As cell phones integrated with features (PDA, cameras, etc.) become more standard, the opportunities increase. Not only will marketers have more options for how they interact w/consumers, but consumers will also be more likely to always have their phones w/them.
|
| Telcos may be able to use advertising to subsidize the cost of phone calls. People could opt-in for free minutes provided they watch a 15-30 second ad on their hand-set.
|
| More and more people own and use mobile phones
|
| Reaching a segment that is often hard to market to and using the technology they know and prefer. Unique/new ways to market products & services.
|
| Tapping into the feedback mechanism-- people love to give their opinion-- I think the Sprint/World Series use was great-- use your phone to vote on how you would act as manager, and we will post the results in real time. Great way to get fans engaged.
|
| 1. Positioning your business on the cutting edge of marketing communications.
2. Providing customer service to existing customers - for example for online banking providing check cleared messages, insufficient funds messages, rate messages.
3. Location based delivery of messages based on triangulation of the cellphone signal and the message.
4. Capturing younger users who are more amenable to using their mobile phones for commercial purposes.
5. Cross-channel promotions using wireless, the i
|
| The cellphone is usually answered by the subscriber themselves. It is individual and can be very targeted. Timeliness of the communication is increased.
|
| if it is really interesting and valuable to the receiver it could increase loyalty
|
| real time, targeted messaging
|
| Simply the ability to reach the unreachable.
|
| retention
|
| picture phones creative allowances
|
| opt-in messages, promotional campaigns
|
| affinity, loyalty marketing
|
| Immediacy - Impact. The opportunity to invite customer/consumer interaction on an ad hoc basis.
|
| none.
|
| - immediate, anywhere / anytime response
- viral / pass-along aspects
- still unique to break through clutter
|
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| Instant one button response
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| Only if people sign up to request certain types of information be sent to them via their phones.
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| Messages delivered to the exact consumer (who is wanting such messages) at the perfect time in a specific place. Proximity radio signal technology, a la what was depicted in the film Minority Report, at its best.
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| personalized, relevant, truly anytime, anywhere targeting (even better than online!)
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| Providing marketing content that the customers will value sufficiently so as not to be annoyed with the intrusion.
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| The mobile phone is always there. Location based services allow very tailored messages.
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| same as always for marketers -- reaching more people quickly
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| Opt in programs that could be as powerful as the internet. Creation of communities like MoveOn. Spreading news of brands virally, from one phone to the next. Opportunity with teens/young adults for 'cool' brands.
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| audio and visual capabilities, geographic targeting, opportunity---away from home targeting and access,GPS targeting at time of offer opportunity.
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| Honestly, I have no idea. I'd be shocked if there was a true marketing opportunity via phones.
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| Accessibility, ability to combine several different functions (e.g., serve as a SMS tool, phone, address book, PALM, payment system, etc.)
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| People always seem to have and answer their cell phones no matter where they are or what they are doing. Talk about access!!
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| Word-of-mouth.
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| direct conversation between businesses and consumers
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| The chance to connect with loyal customers on a more intimate level than email or more traditional marketing methods - programs can be immediately responsive and two-way - you don't wait usually to respond to your phone, as we now do with email.
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| Find a way to reach a intersted market and stop wasting ours time. If I want something I go get info on it.
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| not a lot!
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| evolve permission marketing activities - talking with the prospect - anywhere, anytime
much more direct and no-time related than email.
interact where ir matters:
- in the store,
- in the street
- shopping center
- when the game is starting or ending
more than location - one of the big oportunities is time-instant comunication - when it matters !
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| Can you just get the phone to do what it is supposed to do!
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| there continue to be so many new users of phones
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| a)the ability to deliver timely reminders to ongoing offline marketing campaigns
b) the opportunity to create "instant purchase" reminders using geographical location targeting in-store, or near point-of-purchase
c) regular sponsored alerts to remind recipient of key dates, events etc.
d) incremental revenue opportunities via tailor-made competitions - both local and/or national
e) short term "special offer" opportunities from entertainment outlets (theatres/cinemas/restaurants etc.)based on
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| Being able to talk with (rather than at) people wherever they are, whenever, whatever they're doing, and whoever they're doing it with.
Opening up a real, and realtime, dialogue.
Cultivating a personal relationship- really getting to know who you're dealing with and talking to them accordingly.
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| Highly targetted messages
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| Potential to deliver truly personalised, location and time-sensitive communication
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