 
|
|
Are consumers or marketers more to blame
for America's health problems?
|
| Responses |
Number of
Responses |
Percentage |
| Consumers
|
|
233 |
54.3% |
| Equally to blame
|
|
147 |
34.3% |
| Marketers
|
|
24 |
5.6% |
| Other
|
|
25 |
5.8% |
|
Total
|
429 |
|
|
|
|
If "Other," please describe:
|
|
|
Should there be a Government warning for fat,
like those for tobacco and alcohol?
|
| Responses |
Number of
Responses |
Percentage |
| No
|
|
187 |
43.9% |
| Yes |
|
176 |
41.3% |
| Other
|
|
38 |
8.9% |
| Don't Know |
|
25 |
5.9% |
|
Total
|
426 |
|
|
|
|
If "Other," please describe:
|
|
|
How much effect will Kraft's pledge to reduce fat and portion sizes have
on the health of the average American?
|
| Responses |
Number of
Responses |
Percentage |
| Small |
 |
214 |
50.0% |
| None |
|
115 |
26.9% |
| Moderate |
|
60 |
14.0% |
| Other
|
|
28 |
6.5% |
| Large |
|
11 |
2.6% |
|
Total
|
428 |
|
|
|
|
If "Other" please describe:
|
|
|
Other than formulating "better-for-you" foods,
what should marketers do to promote health and fitness among Americans?
|
|
|
Which brands (food or non-food) are doing the best job
of marketing health and fitness among Americans and why?
|
|
|
Number of years in marketing?
|
| Responses |
Number of
Responses |
Percentage |
| More than 15 |
|
161 |
38.9% |
| 5-10 |
|
97 |
23.4% |
| 10-15 |
|
91 |
22.0% |
| Fewer than five |
|
65 |
15.7% |
|
Total
|
414 |
|
|
|
