Comment Summary

Which of these marketing issues is most likely to keep you awake at night? (pick as many as apply)
#	Response Date	Other comments:
1.	11/13/2008 7:49:00 PM	Creating a truly remarkable product that will sell itself
2.	11/13/2008 7:50:00 PM	deadlines
3.	11/13/2008 7:54:00 PM	Tough to pull the heads out of the sand. Some really smart business leaders are "waiting" for something to happen instead of making something happen.
4.	11/13/2008 7:55:00 PM	Working and communication in the evolving digital environment.
5.	11/13/2008 7:56:00 PM	Marketers taking a short-term vision and jumping to cost savings and coupons vs. thinking about building their brand for the long-term.
6.	11/13/2008 8:13:00 PM	ROI. Huge, as always.
7.	11/13/2008 8:51:00 PM	Splintered Options
8.	11/13/2008 8:54:00 PM	Really its about how to ensure I'm making my clients money go as far as possible and retaining the client.
9.	11/13/2008 8:57:00 PM	Shareholders hold the keys to so many operating issues these days. Unfortunately they respond and take action employing a "quarterly performance" gauge.
10.	11/13/2008 9:04:00 PM	Pretty much everything keeps me up at night. The biggest item is trying to convince corporations (forget agencies, they're a lost cause) about real and new marketing strategies. Hands are in everyones pocket right now - no investment is being made.
11.	11/13/2008 9:22:00 PM	Being an agency, we pride ourselves on our commitments to our clients.
12.	11/14/2008 12:16:00 AM	I spend a lot of my time determining ROI and ROO for our agency's clients - it's not an issue if you solve for it!
13.	11/14/2008 12:27:00 AM	At a time when new ideas are much needed - there is inability to execute these because of an atmosphere of 'wait and see' or total risk avoidance
14.	11/14/2008 12:51:00 AM	Newspapers are cutting back on local coverage for business and community - bad idea in my opinion.
15.	11/14/2008 9:07:00 AM	Kots of ideas in the cupboard, but lack resources (especially with current economic climate) to execute these across our region
16.	11/14/2008 10:39:00 AM	Companies want to see social media strategies in place, but they can't decide how to resource these initiatives.
17.	11/14/2008 4:00:00 PM	Relationship with Sales
18.	11/16/2008 12:57:00 AM	It takes courage to be the first to do something and the bulk of my time is fueling clients with a sense of adventure and the courage of our mutual conviction to try new methods and ideas.
19.	11/17/2008 9:44:00 PM	ROI parameters on shopper marketing programs are in need of a huge overhaul, they are NOT the same as sales lift via trade deals.
20.	11/18/2008 9:06:00 PM	I think media strategy doesn't really exist - it's more media tactics with little long term thought here