| 1. | 11/13/2008 7:47:00 PM | The client's budget is driving the strategy, limiting creativity. |
| 2. | 11/13/2008 7:51:00 PM | I don't deal with an agency. |
| 3. | 11/13/2008 7:56:00 PM | Agencies are "commodities"; very few have differentiated themselves! |
| 4. | 11/13/2008 8:06:00 PM | Overpriced, out of touch. |
| 5. | 11/13/2008 8:13:00 PM | N/A |
| 6. | 11/13/2008 8:34:00 PM | Integrated Marketing Communications is a great theory that most agencies do not |
| 7. | 11/13/2008 8:51:00 PM | We're dealing with interns on critical matters. |
| 8. | 11/13/2008 8:54:00 PM | too broad to answer... depends on the agency, the discipline of the objective and the reason for the agency for the client |
| 9. | 11/13/2008 8:57:00 PM | If not the first four of the five listed, they can be assured that there services will become the fifth. |
| 10. | 11/13/2008 9:22:00 PM | and especially now, efficient. |
| 11. | 11/13/2008 9:28:00 PM | This ought to be a multiple choice or ranking question at least. |
| 12. | 11/13/2008 9:31:00 PM | Creative problem-solving. |
| 13. | 11/13/2008 11:14:00 PM | IDEAS ALWAYS TRUMP EVERYTHING. NOT SURE WHY THERE IS NOT A STRATEGIC CREATIVE OPTION. THAT'S THE REAL JEWEL. |
| 14. | 11/13/2008 11:26:00 PM | We need them to be more strategic ... but many simply execute tactics. |
| 15. | 11/14/2008 12:16:00 AM | It's unfortunate, that too few clients partner with their agencies at a deeper level (data sharing, strategy development, deeper business issues, etc.) as both parties end up suffering as a result (perhaps it's because too few agencies offer help in this regard?): My (agency) job is to help get a bigger seat at the strategic and data analysis tables to enhance our output and build client businesses! |
| 16. | 11/14/2008 12:27:00 AM | Organisations are inward-focused trying to manage their own problems |
| 17. | 11/14/2008 12:46:00 AM | Wouldn't begin to generalize. I know agencies that fit into each category. |
| 18. | 11/14/2008 12:51:00 AM | Now, more than ever, clients should ask the advice of their ad/pr agencies for their expertise instead of throwing out an idea here and an event there. |
| 19. | 11/14/2008 9:07:00 AM | Can only speak for the agencies we work with... |
| 20. | 11/14/2008 1:26:00 PM | but it should be strategic |
| 21. | 11/14/2008 3:55:00 PM | creative to the point of irrelevancy |
| 22. | 11/14/2008 8:17:00 PM | tactical thinking and problem solving is served up as strategic thinking |
| 23. | 11/17/2008 9:44:00 PM | Should be more and more strategic, but most are under compensated vs. client expectations of service expected. |
| 24. | 11/18/2008 9:06:00 PM | This is a bit harder to answer. Agencies must be about creative first and foremost but some are specializing in execution/tactics. I think the breakdown is in execution - creative can come from just about anywhere but mastering effective execution is lacking |
| 25. | 11/20/2008 6:17:00 PM | there is no such thing as an authentic imc agency yet. holding company networks don't/can't work. homegrown agencies never lose the discipline-sprcific worldview of their founders. |