Comment Summary

Which of the following best describes the role of most agencies today?
#	Response Date	Other comments:
1.	11/13/2008 7:47:00 PM	The client's budget is driving the strategy, limiting creativity.
2.	11/13/2008 7:51:00 PM	I don't deal with an agency.
3.	11/13/2008 7:56:00 PM	Agencies are "commodities"; very few have differentiated themselves!
4.	11/13/2008 8:06:00 PM	Overpriced, out of touch.
5.	11/13/2008 8:13:00 PM	N/A
6.	11/13/2008 8:34:00 PM	Integrated Marketing Communications is a great theory that most agencies do not
7.	11/13/2008 8:51:00 PM	We're dealing with interns on critical matters.
8.	11/13/2008 8:54:00 PM	too broad to answer... depends on the agency, the discipline of the objective and the reason for the agency for the client
9.	11/13/2008 8:57:00 PM	If not the first four of the five listed, they can be assured that there services will become the fifth.
10.	11/13/2008 9:22:00 PM	and especially now, efficient.
11.	11/13/2008 9:28:00 PM	This ought to be a multiple choice or ranking question at least.
12.	11/13/2008 9:31:00 PM	Creative problem-solving.
13.	11/13/2008 11:14:00 PM	IDEAS ALWAYS TRUMP EVERYTHING. NOT SURE WHY THERE IS NOT A STRATEGIC CREATIVE OPTION. THAT'S THE REAL JEWEL.
14.	11/13/2008 11:26:00 PM	We need them to be more strategic ... but many simply execute tactics.
15.	11/14/2008 12:16:00 AM	It's unfortunate, that too few clients partner with their agencies at a deeper level (data sharing, strategy development, deeper business issues, etc.) as both parties end up suffering as a result (perhaps it's because too few agencies offer help in this regard?): My (agency) job is to help get a bigger seat at the strategic and data analysis tables to enhance our output and build client businesses!
16.	11/14/2008 12:27:00 AM	Organisations are inward-focused trying to manage their own problems
17.	11/14/2008 12:46:00 AM	Wouldn't begin to generalize. I know agencies that fit into each category.
18.	11/14/2008 12:51:00 AM	Now, more than ever, clients should ask the advice of their ad/pr agencies for their expertise instead of throwing out an idea here and an event there.
19.	11/14/2008 9:07:00 AM	Can only speak for the agencies we work with...
20.	11/14/2008 1:26:00 PM	but it should be strategic
21.	11/14/2008 3:55:00 PM	creative to the point of irrelevancy
22.	11/14/2008 8:17:00 PM	tactical thinking and problem solving is served up as strategic thinking
23.	11/17/2008 9:44:00 PM	Should be more and more strategic, but most are under compensated vs. client expectations of service expected.
24.	11/18/2008 9:06:00 PM	This is a bit harder to answer. Agencies must be about creative first and foremost but some are specializing in execution/tactics. I think the breakdown is in execution - creative can come from just about anywhere but mastering effective execution is lacking
25.	11/20/2008 6:17:00 PM	there is no such thing as an authentic imc agency yet. holding company networks don't/can't work. homegrown agencies never lose the discipline-sprcific worldview of their founders.