Comment Summary

How big a threat are store brands to national brands?
#	Response Date	Other (please specify)
1.	11/13/2008 7:47:00 PM	If store brands continue to be credible and stay price wise, consumers will make them more relevant
2.	11/13/2008 7:51:00 PM	I'm much more of a store brand person and I can see more people going in that direction.
3.	11/13/2008 7:56:00 PM	To save money consumers are experimenting with store brands. in many cases these products are comparable to the leading brands so why would they switch back to branded and pay more for nothing better even when the economy rebounds.
4.	11/13/2008 8:06:00 PM	Store brands offer same or better quality for a lower price - this is attractive during a tough economy.
5.	11/13/2008 8:13:00 PM	N/A
6.	11/13/2008 8:14:00 PM	And looming larger every day as long as minimum accaptable quality is maintained.
7.	11/13/2008 8:15:00 PM	i would say to most national brands, unless you are coke. .you better watch your back.. and invest in your brands or else your brands are going to go by the wayside
8.	11/13/2008 8:30:00 PM	They allow price sensitive shoppers the opportunity to try many different items in all categories at a lower cost than national brands. They usually do not last long enough to mark a huge threat against established brands, however, they do take share away from National brands over time. National brands need to be more creative and strategic in showing their consumers that the price premium they pay is worth what their getting.
9.	11/13/2008 8:37:00 PM	more are looking at lesser-priced alternates that meet their needs.
10.	11/13/2008 8:51:00 PM	Customers don't care about the usual emotion-driven branding as much anymore. Just make the stuff work and make it the right price (not necessarily cheapest). There's a functional imperitive at the heart of everything we do.
11.	11/13/2008 8:57:00 PM	It varies so greatly depending on the product or manufacturer. For example, Harley-Davidson apparel is not impacted by other non-HD offerings, no matter how duplicitous the item may be. But in these challenging economic times, consumers may not continue to purchase the P&G household items over the available store brand equivalent.
12.	11/13/2008 9:02:00 PM	Depends on the category. But, store brands for the "basics" seem to be growing in popularity.
13.	11/13/2008 9:22:00 PM	I've been reading more & more of retailers (store brands) partnering with national brands - new and interesting concept. Only time will tell on this one...
14.	11/13/2008 9:28:00 PM	increasingly critical as the economy weakens and as shoppers go to "price / value" propositions
15.	11/13/2008 9:43:00 PM	for the time being, hopefully, in the present economic climate
16.	11/13/2008 10:37:00 PM	Definitely more of a threat this year than last year. Price matters more than it did "back then."
17.	11/13/2008 10:54:00 PM	especially as the economy slows and brand loyal people become price motivated.
18.	11/13/2008 11:14:00 PM	GETTING LARGER IN THE US. THEY'VE BEEN THAT WAY IN EUROPE ND ESPECIALLY THE UK FOR YEARS.
19.	11/13/2008 11:26:00 PM	Money talks right now. I'll live with slightly lower quality and manage my budget when it comes to food.
20.	11/14/2008 12:16:00 AM	Especially in this economic environment - 'price value' will trump 'brand value' if brands are not properly managed.
21.	11/14/2008 12:46:00 AM	My opinion, only, with no real evidence is that store brands will look more and more desirable as as the economy continues to deteriorate.
22.	11/14/2008 9:07:00 AM	Depends on category - more in fmcg/consumables, less in luxury and durables
23.	11/14/2008 2:51:00 PM	National brands will adjust on a regional basis thereby balancing store brand volume increase, but decreasing margins with the expense increase.
24.	11/14/2008 8:17:00 PM	the quality gap is small and the consumer cachet is growing
25.	11/16/2008 12:57:00 AM	Under financial pressure it is natural for consumers to reach for store brands. The ways to mitigate this are to offer quality far superior to generics, package design that equates to "badge value" (think Method), or emotional connection that supersedes financial consideration.
26.	11/17/2008 9:44:00 PM	Brands must spend to stay relevant, however, or private brands will continue to thrive and grow.
27.	11/18/2008 12:43:00 AM	Not as much a factor in the appliance industry as, say, food, clothing etc.