| 1. | 11/13/2008 7:43:00 PM | The economy has parallized many marketers |
| 2. | 11/13/2008 7:49:00 PM | Afraid of failing |
| 3. | 11/13/2008 7:51:00 PM | Fear. |
| 4. | 11/13/2008 7:56:00 PM | The biggest obstacle is that most marketers (agency and clients alike) are "Skinny thinkers." It's easy to blame other factors rather than fess up to the truth. |
| 5. | 11/13/2008 8:06:00 PM | When "social media" is touted as the Next Big Thing we are in big trouble. If it doesnt drive revenue, it shouldnt be allowed to the table. |
| 6. | 11/13/2008 8:08:00 PM | FEAR |
| 7. | 11/13/2008 8:11:00 PM | Risk intolerance |
| 8. | 11/13/2008 8:13:00 PM | I think marketers might feel so much pressure to measure the results of campaigns that creativity is stifled. |
| 9. | 11/13/2008 8:14:00 PM | Lack of ready resources to develop and implement innovations (or is that the same as "no budget"?) |
| 10. | 11/13/2008 8:51:00 PM | C-level management clueless about technology and doesn't pay attention |
| 11. | 11/13/2008 8:57:00 PM | The current collective psyche of business is such that most companies are in "circle the wagons" mode and therefore, mistakenly not placing stock in innovation. |
| 12. | 11/13/2008 9:02:00 PM | Actually, the greatest obstacles to innovation right now is probably fear--or at least uncertainty. Very few clients seem open to new ideas; though those who are will probably succeed. |
| 13. | 11/13/2008 9:04:00 PM | Government interference is most troubling. Government is part of the problem and now they want to be the solution? |
| 14. | 11/13/2008 9:22:00 PM | Work politics still stink. |
| 15. | 11/13/2008 10:15:00 PM | Incrementalism - the 7 minute abs mentality that considers a new flavor a new product. |
| 16. | 11/13/2008 11:26:00 PM | Everyone wants new ideas ... yet new ideas take TIME to explore and cultivate ... and when people resources must be used on the BASE tasks, innovation is likely an accident when it happens. |
| 17. | 11/14/2008 12:27:00 AM | Fear of the future |
| 18. | 11/14/2008 12:46:00 AM | Good question. |
| 19. | 11/14/2008 1:15:00 AM | Lack of time! Good ideas are repelled by blackberries, computer screens, commutes and cell phones. |
| 20. | 11/14/2008 9:07:00 AM | Process takes to long, so internally people get used to the idea and don't see innovations as innovations by the time they hit the market |
| 21. | 11/14/2008 1:23:00 PM | Fear causes people to resist change or taking chances. |
| 22. | 11/14/2008 2:51:00 PM | Little patience for ideas to fully develop; the return has to be seen quickly. |
| 23. | 11/14/2008 8:17:00 PM | short term needs overwhelms that "vision thing" in a lot of cases |
| 24. | 11/14/2008 8:22:00 PM | Reorganizations within our company are so frequent that we don't have time to analyze and act on results. |
| 25. | 11/14/2008 8:31:00 PM | lack of open minded and creative thinking |
| 26. | 11/16/2008 12:57:00 AM | The biggest obstacle to innovation is time. Companies that report earnings on a monthly or quarterly basis force brand managers to engage in incremental improvement. Innovation requires a commitment to incubation, nurturing and time before real results can be measured or harvested. |
| 27. | 11/17/2008 9:44:00 PM | Design thinking mostly lacking, and is a cornerstone of innovation |
| 28. | 11/18/2008 9:06:00 PM | I think we've broken through the old "marketing vs. else" mentality. But there's just not enough budgetary commitment to true innovation |
| 29. | 11/21/2008 7:28:00 PM | i'd like to add the curse of knowledge. it's increasingly difficult to get clients to let go of their institutional knowledge (suspend disbelief) to embrace innovative thinking. everything must be tied to metrics--and usually their build in measures don't apply to the innovation.
also, small budges often force innovation. some of my of my best work has been done with teeny-tiny budgets. |